Relating to registration of business entities that qualify as data brokers; and declaring an emergency.
The bill introduces significant measures aimed at increasing the transparency of data brokers' operations while imposing civil penalties for non-compliance. Specifically, violations carry a fine of up to $500, with a cap of $10,000 annually for ongoing offenses. This implementation not only seeks to safeguard individual privacy but also stores public records that may inform consumers about the data brokers operating within their jurisdiction. The law is set to come into effect on January 1, 2024, signifying a shift toward a more regulated approach in the data brokerage industry.
House Bill 2052 aims to establish regulations concerning data brokers operating within the state of Oregon. The bill requires that any data broker—defined as a person or business entity that collects, sells, or licenses personal data—must first register with the Department of Consumer and Business Services. The intent behind this legislation is to enhance consumer protection and ensure that individuals have more control over their personal information. As part of the registration process, brokers are required to disclose how individuals can opt out of the collection or sale of their data and must comply with certain operational standards.
During discussions surrounding HB 2052, some concerns were raised regarding the potential burden this legislation might impose on small businesses engaged in data collection activities. Critics have argued that the registration process could be cumbersome and that limit on data brokers' ability to operate freely might stifle innovation in data-related sectors. On the other hand, supporters assert that these measures are essential for protecting consumer rights in a rapidly evolving digital landscape, particularly as data privacy has become an increasingly pressing issue.