Retail Licenses -- Happy Hours
If enacted, S2135 would change the existing restrictions on happy hour promotions that currently limit licensees from advertising or conducting beverage discount events. The legislation distinctly allows associated discounts on alcoholic drinks with meals, thus differentiating between casual snack offerings and substantial meal service. This potential revision is anticipated to bolster sales for the hospitality sector, which has faced economic hurdles, especially in a post-pandemic environment.
Bill S2135, titled 'An Act Relating to Alcoholic Beverages – Retail Licenses – Happy Hours', aims to amend current laws to permit retail licensees to offer happy hour discounts on alcoholic beverages when these are sold as part of a meal package. This legislative effort is led by a group of Senators and was introduced to provide a more competitive and flexible framework for restaurants and bars, specifically allowing them to attract customers during off-peak hours.
The proposal may raise concerns regarding public health and safety, particularly around the promotion of excessive drinking. Opponents argue that permitting happy hour drink specials could lead to irresponsible consumption and contribute to alcohol-related incidents. However, supporters advocate that the bill includes provisions preventing establishments from encouraging binge drinking via unlimited drink promotions or incentives like pub crawls, indicating a focus on responsible alcohol service practices.