AN ACT to amend Tennessee Code Annotated, Title 47, Chapter 18, relative to consumer data.
The implementation of SB1658 will require substantial changes in how businesses handle consumer data. By July 1, 2025, businesses must create an accessible deletion mechanism that enables consumers to manage their personal information effectively. The legislation is expected to empower consumers by granting them the ability to request the deletion of their data across all controllers, ensuring a more uniform approach to data privacy throughout Tennessee. This can potentially set a precedent for future consumer protection legislation in other states.
Senate Bill 1658 aims to amend Tennessee Code Annotated, specifically Title 47, Chapter 18, to enhance consumer protections regarding personal data. The bill mandates that businesses, referred to as 'controllers,' must register with the state’s consumer protection division and establish a mechanism allowing consumers to delete their personal information. This registration will include a fee to cover the costs of maintaining the system, and controls will be set in place to safeguard personal data from unauthorized access.
While the bill is aimed at enhancing consumer privacy, it may face opposition related to the operational burdens it places on businesses, particularly smaller firms that may struggle to comply with the registration and deletion requests. Critics may argue that while consumer rights are essential, the measures could complicate compliance and increase costs for businesses. Therefore, balancing consumer protection with business feasibility will be a critical topic in discussions surrounding SB1658.