Tennessee Senate Bill SB2096

Tennessee 2023-2024 Regular Session

• Introduced: 1/29/24
• Chaptered: 3/26/24
• Passed: 3/26/24

Caption

AN ACT to amend Tennessee Code Annotated, Title 39, Chapter 14, Part 1 and Title 47, relative to the protection of personal rights.

Impact

The proposed changes will have significant implications for Tennessee Code Annotated, particularly with respect to how intellectual property laws govern the commercial use of personal attributes. One notable amendment includes the language defining 'voice' and the terms surrounding its use in commercial contexts. This adaptation acknowledges the evolving nature of personal rights in the age of technology, where an individual's voice can be synthesized or replicated, thus requiring legal protection to prevent misuse and unauthorized gains.

Summary

Senate Bill 2096, also known as the Ensuring Likeness, Voice, and Image Security Act of 2024, aims to amend existing laws regarding the protection of personal rights in Tennessee. The bill seeks to establish clearer protections for individuals regarding the unauthorized use of their likeness, voice, and image, which is increasingly relevant in a digital landscape where personal data can be easily exploited. By specifying that every individual has a property right in their name, voice, and likeness, the bill enhances the legal framework protecting personal identity from commercial appropriation without consent.

Sentiment

The sentiment surrounding SB 2096 appears to be generally positive among proponents, who argue that it is necessary to safeguard individual rights in an increasingly intrusive technological environment. Supporters emphasize that the bill is essential for personal autonomy and dignity, pushing back against exploitation by companies and individuals who may seek to use likenesses and voices for profit without compensation or authorization. However, there are also concerns regarding the implementation of these protections and the potential burden it might place on businesses, especially those that utilize technology that can inadvertently infringe upon these new rights.

Contention

Noteworthy points of contention include the balance between protecting individual rights and ensuring that businesses can operate without excessive regulation. Some critics argue that the bill may pose challenges for industries reliant on the use of personal data, such as entertainment and advertising, raising questions about the feasibility of compliance. Additionally, the amendment specifying the duration of rights posthumously for two years after death could lead to disputes over the management of intellectual property and legacy rights, especially in high-profile cases.