1 | 1 | | By: Dunnam H.B. No. 3964 |
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2 | 2 | | |
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3 | 3 | | |
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4 | 4 | | A BILL TO BE ENTITLED |
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5 | 5 | | AN ACT |
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6 | 6 | | relating to a requirement that physicians file certain advertising |
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7 | 7 | | with the Texas Medical Board. |
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8 | 8 | | BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS: |
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9 | 9 | | SECTION 1. Section 153.002, Occupations Code, is amended to |
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10 | 10 | | read as follows: |
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11 | 11 | | Sec. 153.002. RULES RESTRICTING ADVERTISING OR COMPETITIVE |
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12 | 12 | | BIDDING. (a) The board may not adopt rules restricting advertising |
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13 | 13 | | or competitive bidding by a person regulated by the board except: |
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14 | 14 | | (1) to prohibit false, misleading, or deceptive |
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15 | 15 | | practices by the person; and |
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16 | 16 | | (2) as provided by Section 153.0021. |
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17 | 17 | | (b) The board may not include in its rules to prohibit |
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18 | 18 | | false, misleading, or deceptive practices by a person regulated by |
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19 | 19 | | the board a rule that: |
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20 | 20 | | (1) subject to Section 153.0021, restricts the use of |
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21 | 21 | | any advertising medium; |
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22 | 22 | | (2) restricts the person's personal appearance or the |
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23 | 23 | | use of the person's voice in an advertisement; |
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24 | 24 | | (3) relates to the size or duration of an |
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25 | 25 | | advertisement by the person; or |
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26 | 26 | | (4) restricts the person's advertisement under a trade |
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27 | 27 | | name. |
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28 | 28 | | SECTION 2. Subchapter A, Chapter 153, Occupations Code, is |
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29 | 29 | | amended by adding Section 153.0021 to read as follows: |
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30 | 30 | | Sec. 153.0021. FILING REQUIREMENTS FOR PUBLIC |
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31 | 31 | | ADVERTISEMENTS AND WRITTEN, RECORDED, ELECTRONIC, OR OTHER DIGITAL |
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32 | 32 | | SOLICITATIONS. (a) The board by rule shall establish an |
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33 | 33 | | advertising review committee to perform the duties assigned by this |
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34 | 34 | | section. |
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35 | 35 | | (b) Except as provided in paragraphs (c) and (e) of this |
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36 | 36 | | section, a physician shall file with the advertising review |
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37 | 37 | | committee, no later than the mailing or sending by any means, |
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38 | 38 | | including electronic, of a written, audio, audio-visual, digital |
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39 | 39 | | or other electronic solicitation communication: |
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40 | 40 | | (1) a copy of the written, audio, audio-visual, |
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41 | 41 | | digital, or other electronic solicitation communication being sent |
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42 | 42 | | or to be sent to one or more prospective patients for the purpose of |
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43 | 43 | | obtaining professional employment, together with a representative |
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44 | 44 | | sample of the envelopes or other packaging in which the |
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45 | 45 | | communications are enclosed; |
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46 | 46 | | (2) a completed physician advertising and |
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47 | 47 | | solicitation communication application; and |
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48 | 48 | | (3) a check or money order payable to the Texas Medical |
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49 | 49 | | Board for the fee set by the board. Such fee shall be for the sole |
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50 | 50 | | purpose of defraying the expense of enforcing the rules related to |
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51 | 51 | | such solicitations. |
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52 | 52 | | (b) Except as provided in paragraph (e) of this section, a |
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53 | 53 | | physician shall file with the advertising review committee, no |
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54 | 54 | | later than the first dissemination of an advertisement in the |
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55 | 55 | | public media, a copy of each of the physician's advertisements in |
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56 | 56 | | the public media. The filing shall include: |
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57 | 57 | | (1) a copy of the advertisement in the form in which it |
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58 | 58 | | appears or will appear upon dissemination, such as a videotape, |
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59 | 59 | | audiotape, DVD, CD, a print copy, or a photograph of outdoor |
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60 | 60 | | advertising; |
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61 | 61 | | (2) a production script of the advertisement setting |
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62 | 62 | | forth all words used and describing in detail the actions, events, |
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63 | 63 | | scenes, and background sounds used in such advertisement together |
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64 | 64 | | with a listing of the names and addresses of persons portrayed or |
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65 | 65 | | heard to speak, if the advertisement is in or will be in a form in |
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66 | 66 | | which the advertised message is not fully revealed by a print copy |
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67 | 67 | | or photograph; |
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68 | 68 | | (3) a statement of when and where the advertisement |
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69 | 69 | | has been, is, or will be used; |
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70 | 70 | | (4) a completed physician advertising and |
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71 | 71 | | solicitation communication application form: and |
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72 | 72 | | (5) a check or money order payable to the Texas Medical |
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73 | 73 | | Board for the fee set by the board. Such fee shall be for the sole |
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74 | 74 | | purpose of defraying the expense of enforcing the rules related to |
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75 | 75 | | such advertisements. |
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76 | 76 | | (c) Except as provided in paragraph (e) of this section, a |
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77 | 77 | | physician shall file with the advertising review committee no later |
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78 | 78 | | than its first posting on the internet or other comparable network |
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79 | 79 | | of computers information concerning the physician's or physician's |
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80 | 80 | | firm's website. As used in this section, a "website" means a single |
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81 | 81 | | or multiple page file, posted on a computer server, which describes |
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82 | 82 | | a physician or law firm's practice or qualifications, to which |
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83 | 83 | | public access is provided through publication of a uniform resource |
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84 | 84 | | locator (URL). The filing shall include: |
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85 | 85 | | (1) the intended initial access page of a website; |
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86 | 86 | | (2) a completed physician advertising and |
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87 | 87 | | solicitation communication application form and; |
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88 | 88 | | (3) a check or money order payable to the Texas Medical |
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89 | 89 | | Board for the fee set by the board. Such fee shall be for the sole |
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90 | 90 | | purpose of defraying the expense of enforcing the rules related to |
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91 | 91 | | such websites. |
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92 | 92 | | (d) A physician who desires to secure an advance advisory |
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93 | 93 | | opinion, referred to as a request for pre-approval, concerning |
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94 | 94 | | compliance of a contemplated solicitation communication or |
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95 | 95 | | advertisement may submit to the Physician Advertising Review |
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96 | 96 | | Committee, not less than thirty (30) days prior to the date of |
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97 | 97 | | first dissemination, the material specified by this section or the |
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98 | 98 | | intended initial access page submitted pursuant to this section, |
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99 | 99 | | including the application form and required fee; provided however, |
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100 | 100 | | it shall not be necessary to submit a videotape or DVD if the |
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101 | 101 | | videotape or DVD has not then been prepared and the production |
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102 | 102 | | script submitted reflects in detail and accurately the actions, |
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103 | 103 | | events, scenes, and background sounds that will be depicted or |
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104 | 104 | | contained on such videotapes or DVDs, when prepared, as well as the |
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105 | 105 | | narrative transcript of the verbal and printed portions of such |
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106 | 106 | | advertisement. If a physician submits an advertisement or |
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107 | 107 | | solicitation communication for pre-approval, a finding of |
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108 | 108 | | noncompliance by the Advertising Review Committee is not binding in |
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109 | 109 | | a disciplinary proceeding or disciplinary action, but a finding of |
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110 | 110 | | compliance is binding in favor of the submitting physician as to all |
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111 | 111 | | materials actually submitted for pre-approval if the |
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112 | 112 | | representations, statements, materials, facts, and written |
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113 | 113 | | assurances received in connection therewith are true and are not |
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114 | 114 | | misleading. The finding of compliance constitutes admissible |
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115 | 115 | | evidence if offered by a party. |
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116 | 116 | | (e) The filing requirements of paragraphs (a), (b), and (c) |
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117 | 117 | | do not extend to any of the following materials, provided those |
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118 | 118 | | materials comply with other applicable law or board rule: |
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119 | 119 | | (1) an advertisement in the public media that contains |
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120 | 120 | | only part or all of the following information, |
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121 | 121 | | (i) the name of the physician or firm and |
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122 | 122 | | physicians associated with the firm, with office addresses, |
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123 | 123 | | electronic addresses, telephone numbers, office and telephone |
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124 | 124 | | service hours, telecopier numbers, and a designation of the |
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125 | 125 | | profession such as "doctor," "physician," "medical office," or |
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126 | 126 | | "firm"; |
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127 | 127 | | (ii) the particular areas of law in which the |
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128 | 128 | | physician or firm specializes or possesses special competence; |
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129 | 129 | | (iii) the particular areas of law in which the |
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130 | 130 | | physician or firm practices or concentrates or to which it limits |
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131 | 131 | | its practice; |
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132 | 132 | | (iv) the date of licensure of the physician or |
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133 | 133 | | physicians by the Texas Medical Board and by other state medical |
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134 | 134 | | licensing boards; |
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135 | 135 | | (v) technical and professional licenses or |
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136 | 136 | | certifications granted by this state and other recognized licensing |
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137 | 137 | | or certifying authorities; |
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138 | 138 | | (vi) foreign language ability; |
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139 | 139 | | (vii) fields of medicine in which one or more |
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140 | 140 | | physicians are certified or designated, provided the statement of |
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141 | 141 | | this information is in compliance with other applicable law or |
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142 | 142 | | board rule; |
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143 | 143 | | (viii) identification of prepaid or group |
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144 | 144 | | medical plans in which the physician participates; |
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145 | 145 | | (ix) the acceptance or nonacceptance of credit |
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146 | 146 | | cards; |
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147 | 147 | | (x) any fee for initial consultation and fee |
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148 | 148 | | schedule; |
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149 | 149 | | (xi) other publicly available information |
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150 | 150 | | concerning medical issues, not prepared or paid for by the firm or |
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151 | 151 | | any of its physicians, such as news articles, legal articles, |
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152 | 152 | | editorial opinions, or other medical developments or events; |
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153 | 153 | | (xii) in the case of a website, links to other |
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154 | 154 | | websites; |
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155 | 155 | | (xiii) that the physician or firm is a sponsor of |
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156 | 156 | | a charitable, civic, or community program or event, or is a sponsor |
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157 | 157 | | of a public service announcement; |
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158 | 158 | | (xiv) any disclosure or statement required by |
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159 | 159 | | these rules; and |
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160 | 160 | | (xv) any other information specified from time to |
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161 | 161 | | time as promulgated by the board; |
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162 | 162 | | (2) an advertisement in the public media that: |
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163 | 163 | | (i) identifies one or more physicians or a firm |
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164 | 164 | | as a contributor to a specified charity or as a sponsor of a |
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165 | 165 | | specified charitable, community, or public interest program, |
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166 | 166 | | activity, or event; and |
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167 | 167 | | (ii) contains no information about the |
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168 | 168 | | physicians or firm other than names of the physicians or firm or |
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169 | 169 | | both, location of the medical offices, and the fact of the |
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170 | 170 | | sponsorship or contribution; |
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171 | 171 | | (3) a listing or entry in a regularly published |
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172 | 172 | | directory of physicians; |
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173 | 173 | | (4) an announcement card stating new or changed |
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174 | 174 | | associations, new offices, or similar changes relating to a |
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175 | 175 | | physician or firm, or a tombstone professional card; |
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176 | 176 | | (5) in the case of communications sent, delivered, or |
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177 | 177 | | transmitted to, rather than accessed by, intended recipients, a |
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178 | 178 | | newsletter, whether written, digital, or electronic, provided that |
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179 | 179 | | it is sent, delivered, or transmitted mailed only to: |
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180 | 180 | | (i) existing or former patients; or |
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181 | 181 | | (ii) other physicians or professionals. |
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182 | 182 | | (6) a solicitation communication that is not motivated |
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183 | 183 | | by or concerned with a particular past occurrence or event or a |
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184 | 184 | | particular series of past occurrences or events, and also is not |
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185 | 185 | | motivated by or concerned with the prospective patient's specific |
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186 | 186 | | existing legal problem of which the physician is aware; |
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187 | 187 | | (7) a solicitation communication if the physician's |
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188 | 188 | | use of the communication to secure professional employment was not |
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189 | 189 | | significantly motivated by a desire for, or by the possibility of |
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190 | 190 | | obtaining, pecuniary gain; or |
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191 | 191 | | (8) a solicitation communication that is requested by |
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192 | 192 | | the prospective patient. |
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193 | 193 | | (f) If requested by the Advertising Review Committee, a |
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194 | 194 | | physician shall promptly submit information to substantiate |
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195 | 195 | | statements or representations made or implied in any advertisement |
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196 | 196 | | in the public media and/or written solicitation communication by |
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197 | 197 | | which the physician seeks paid professional employment. |
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198 | 198 | | SECTION 3. Not later than December 1, 2009, the Texas |
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199 | 199 | | Medical Board shall adopt the rules necessary to implement Section |
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200 | 200 | | 153.0021, Occupations Code, as added by this Act. |
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201 | 201 | | SECTION 4. (a) Notwithstanding Section 153.0021, |
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202 | 202 | | Occupations Code, as added by this Act, a physician is not required |
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203 | 203 | | to obtain the Texas Medical Board's approval to post the physician's |
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204 | 204 | | public access website on the Internet until June 1, 2010. The board |
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205 | 205 | | by rule may provide for staggered submission of Internet website |
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206 | 206 | | approval forms for approval of physician websites posted before |
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207 | 207 | | that date. |
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208 | 208 | | (b) A physician who, as of the effective date of this Act, |
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209 | 209 | | has posted a public access website regarding the physician's |
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210 | 210 | | practice on the Internet shall submit the application for approval |
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211 | 211 | | of the website required by Section 153.0021, Occupations Code, as |
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212 | 212 | | added by this Act, to the Texas Medical Board on renewal of the |
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213 | 213 | | physician's license to practice medicine. |
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214 | 214 | | SECTION 5. This Act takes effect September 1, 2009. |
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