Texas 2009 - 81st Regular

Texas House Bill HB3964 Compare Versions

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11 By: Dunnam H.B. No. 3964
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44 A BILL TO BE ENTITLED
55 AN ACT
66 relating to a requirement that physicians file certain advertising
77 with the Texas Medical Board.
88 BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS:
99 SECTION 1. Section 153.002, Occupations Code, is amended to
1010 read as follows:
1111 Sec. 153.002. RULES RESTRICTING ADVERTISING OR COMPETITIVE
1212 BIDDING. (a) The board may not adopt rules restricting advertising
1313 or competitive bidding by a person regulated by the board except:
1414 (1) to prohibit false, misleading, or deceptive
1515 practices by the person; and
1616 (2) as provided by Section 153.0021.
1717 (b) The board may not include in its rules to prohibit
1818 false, misleading, or deceptive practices by a person regulated by
1919 the board a rule that:
2020 (1) subject to Section 153.0021, restricts the use of
2121 any advertising medium;
2222 (2) restricts the person's personal appearance or the
2323 use of the person's voice in an advertisement;
2424 (3) relates to the size or duration of an
2525 advertisement by the person; or
2626 (4) restricts the person's advertisement under a trade
2727 name.
2828 SECTION 2. Subchapter A, Chapter 153, Occupations Code, is
2929 amended by adding Section 153.0021 to read as follows:
3030 Sec. 153.0021. FILING REQUIREMENTS FOR PUBLIC
3131 ADVERTISEMENTS AND WRITTEN, RECORDED, ELECTRONIC, OR OTHER DIGITAL
3232 SOLICITATIONS. (a) The board by rule shall establish an
3333 advertising review committee to perform the duties assigned by this
3434 section.
3535 (b) Except as provided in paragraphs (c) and (e) of this
3636 section, a physician shall file with the advertising review
3737 committee, no later than the mailing or sending by any means,
3838 including electronic, of a written, audio, audio-visual, digital
3939 or other electronic solicitation communication:
4040 (1) a copy of the written, audio, audio-visual,
4141 digital, or other electronic solicitation communication being sent
4242 or to be sent to one or more prospective patients for the purpose of
4343 obtaining professional employment, together with a representative
4444 sample of the envelopes or other packaging in which the
4545 communications are enclosed;
4646 (2) a completed physician advertising and
4747 solicitation communication application; and
4848 (3) a check or money order payable to the Texas Medical
4949 Board for the fee set by the board. Such fee shall be for the sole
5050 purpose of defraying the expense of enforcing the rules related to
5151 such solicitations.
5252 (b) Except as provided in paragraph (e) of this section, a
5353 physician shall file with the advertising review committee, no
5454 later than the first dissemination of an advertisement in the
5555 public media, a copy of each of the physician's advertisements in
5656 the public media. The filing shall include:
5757 (1) a copy of the advertisement in the form in which it
5858 appears or will appear upon dissemination, such as a videotape,
5959 audiotape, DVD, CD, a print copy, or a photograph of outdoor
6060 advertising;
6161 (2) a production script of the advertisement setting
6262 forth all words used and describing in detail the actions, events,
6363 scenes, and background sounds used in such advertisement together
6464 with a listing of the names and addresses of persons portrayed or
6565 heard to speak, if the advertisement is in or will be in a form in
6666 which the advertised message is not fully revealed by a print copy
6767 or photograph;
6868 (3) a statement of when and where the advertisement
6969 has been, is, or will be used;
7070 (4) a completed physician advertising and
7171 solicitation communication application form: and
7272 (5) a check or money order payable to the Texas Medical
7373 Board for the fee set by the board. Such fee shall be for the sole
7474 purpose of defraying the expense of enforcing the rules related to
7575 such advertisements.
7676 (c) Except as provided in paragraph (e) of this section, a
7777 physician shall file with the advertising review committee no later
7878 than its first posting on the internet or other comparable network
7979 of computers information concerning the physician's or physician's
8080 firm's website. As used in this section, a "website" means a single
8181 or multiple page file, posted on a computer server, which describes
8282 a physician or law firm's practice or qualifications, to which
8383 public access is provided through publication of a uniform resource
8484 locator (URL). The filing shall include:
8585 (1) the intended initial access page of a website;
8686 (2) a completed physician advertising and
8787 solicitation communication application form and;
8888 (3) a check or money order payable to the Texas Medical
8989 Board for the fee set by the board. Such fee shall be for the sole
9090 purpose of defraying the expense of enforcing the rules related to
9191 such websites.
9292 (d) A physician who desires to secure an advance advisory
9393 opinion, referred to as a request for pre-approval, concerning
9494 compliance of a contemplated solicitation communication or
9595 advertisement may submit to the Physician Advertising Review
9696 Committee, not less than thirty (30) days prior to the date of
9797 first dissemination, the material specified by this section or the
9898 intended initial access page submitted pursuant to this section,
9999 including the application form and required fee; provided however,
100100 it shall not be necessary to submit a videotape or DVD if the
101101 videotape or DVD has not then been prepared and the production
102102 script submitted reflects in detail and accurately the actions,
103103 events, scenes, and background sounds that will be depicted or
104104 contained on such videotapes or DVDs, when prepared, as well as the
105105 narrative transcript of the verbal and printed portions of such
106106 advertisement. If a physician submits an advertisement or
107107 solicitation communication for pre-approval, a finding of
108108 noncompliance by the Advertising Review Committee is not binding in
109109 a disciplinary proceeding or disciplinary action, but a finding of
110110 compliance is binding in favor of the submitting physician as to all
111111 materials actually submitted for pre-approval if the
112112 representations, statements, materials, facts, and written
113113 assurances received in connection therewith are true and are not
114114 misleading. The finding of compliance constitutes admissible
115115 evidence if offered by a party.
116116 (e) The filing requirements of paragraphs (a), (b), and (c)
117117 do not extend to any of the following materials, provided those
118118 materials comply with other applicable law or board rule:
119119 (1) an advertisement in the public media that contains
120120 only part or all of the following information,
121121 (i) the name of the physician or firm and
122122 physicians associated with the firm, with office addresses,
123123 electronic addresses, telephone numbers, office and telephone
124124 service hours, telecopier numbers, and a designation of the
125125 profession such as "doctor," "physician," "medical office," or
126126 "firm";
127127 (ii) the particular areas of law in which the
128128 physician or firm specializes or possesses special competence;
129129 (iii) the particular areas of law in which the
130130 physician or firm practices or concentrates or to which it limits
131131 its practice;
132132 (iv) the date of licensure of the physician or
133133 physicians by the Texas Medical Board and by other state medical
134134 licensing boards;
135135 (v) technical and professional licenses or
136136 certifications granted by this state and other recognized licensing
137137 or certifying authorities;
138138 (vi) foreign language ability;
139139 (vii) fields of medicine in which one or more
140140 physicians are certified or designated, provided the statement of
141141 this information is in compliance with other applicable law or
142142 board rule;
143143 (viii) identification of prepaid or group
144144 medical plans in which the physician participates;
145145 (ix) the acceptance or nonacceptance of credit
146146 cards;
147147 (x) any fee for initial consultation and fee
148148 schedule;
149149 (xi) other publicly available information
150150 concerning medical issues, not prepared or paid for by the firm or
151151 any of its physicians, such as news articles, legal articles,
152152 editorial opinions, or other medical developments or events;
153153 (xii) in the case of a website, links to other
154154 websites;
155155 (xiii) that the physician or firm is a sponsor of
156156 a charitable, civic, or community program or event, or is a sponsor
157157 of a public service announcement;
158158 (xiv) any disclosure or statement required by
159159 these rules; and
160160 (xv) any other information specified from time to
161161 time as promulgated by the board;
162162 (2) an advertisement in the public media that:
163163 (i) identifies one or more physicians or a firm
164164 as a contributor to a specified charity or as a sponsor of a
165165 specified charitable, community, or public interest program,
166166 activity, or event; and
167167 (ii) contains no information about the
168168 physicians or firm other than names of the physicians or firm or
169169 both, location of the medical offices, and the fact of the
170170 sponsorship or contribution;
171171 (3) a listing or entry in a regularly published
172172 directory of physicians;
173173 (4) an announcement card stating new or changed
174174 associations, new offices, or similar changes relating to a
175175 physician or firm, or a tombstone professional card;
176176 (5) in the case of communications sent, delivered, or
177177 transmitted to, rather than accessed by, intended recipients, a
178178 newsletter, whether written, digital, or electronic, provided that
179179 it is sent, delivered, or transmitted mailed only to:
180180 (i) existing or former patients; or
181181 (ii) other physicians or professionals.
182182 (6) a solicitation communication that is not motivated
183183 by or concerned with a particular past occurrence or event or a
184184 particular series of past occurrences or events, and also is not
185185 motivated by or concerned with the prospective patient's specific
186186 existing legal problem of which the physician is aware;
187187 (7) a solicitation communication if the physician's
188188 use of the communication to secure professional employment was not
189189 significantly motivated by a desire for, or by the possibility of
190190 obtaining, pecuniary gain; or
191191 (8) a solicitation communication that is requested by
192192 the prospective patient.
193193 (f) If requested by the Advertising Review Committee, a
194194 physician shall promptly submit information to substantiate
195195 statements or representations made or implied in any advertisement
196196 in the public media and/or written solicitation communication by
197197 which the physician seeks paid professional employment.
198198 SECTION 3. Not later than December 1, 2009, the Texas
199199 Medical Board shall adopt the rules necessary to implement Section
200200 153.0021, Occupations Code, as added by this Act.
201201 SECTION 4. (a) Notwithstanding Section 153.0021,
202202 Occupations Code, as added by this Act, a physician is not required
203203 to obtain the Texas Medical Board's approval to post the physician's
204204 public access website on the Internet until June 1, 2010. The board
205205 by rule may provide for staggered submission of Internet website
206206 approval forms for approval of physician websites posted before
207207 that date.
208208 (b) A physician who, as of the effective date of this Act,
209209 has posted a public access website regarding the physician's
210210 practice on the Internet shall submit the application for approval
211211 of the website required by Section 153.0021, Occupations Code, as
212212 added by this Act, to the Texas Medical Board on renewal of the
213213 physician's license to practice medicine.
214214 SECTION 5. This Act takes effect September 1, 2009.