Texas House Bill HB2086

Texas 2011 - 82nd Regular

• Introduced: 3/2/11
• Refer: 3/8/11

Caption

Relating to deceptive trade practices relating to the advertisement of certain goods.

Impact

The enactment of HB2086 is intended to bolster consumer protection laws within the state by clarifying and tightening regulations on how goods, especially oriental rugs, can be advertised. By requiring sellers to disclose the availability of rugs at a advertised price, the bill aims to prevent misleading marketing techniques that could exploit consumers. This change is significant as it provides consumers with clearer information, thereby fostering a more equitable marketplace.

Summary

House Bill 2086 addresses deceptive trade practices specifically related to the advertisement of certain goods, particularly focusing on oriental rugs. The bill amends Section 17.46 of the Business & Commerce Code, introducing a presumption of engagement in false or misleading practices for sellers whose inventory predominantly consists of oriental rugs. This presumption is triggered when such sellers advertise these rugs at a reduced price without disclosing the quantity available for purchase at that price, aimed at improving transparency and fairness in marketing practices.

Sentiment

The sentiment surrounding HB2086 appears to be largely supportive among consumer advocacy groups, which see it as a positive step toward safeguarding consumers against deceptive advertising practices. Legislators backing the bill argue that such measures are necessary to uphold the integrity of trade practices and protect consumers—particularly those interested in high-value items like oriental rugs—from potential exploitation. However, there may be concerns from businesses regarding the implications of increased regulatory scrutiny on their advertising strategies.

Contention

While the bill specifically targets deceptive practices related to the advertising of oriental rugs, its implications could extend beyond this niche. The outlined presumption could lead to increased compliance costs for businesses within that sector, particularly small retailers who may find it challenging to navigate the new requirements. Additionally, there might be pushback from business owners who argue that such regulations could stifle marketing creativity and harm sales potential. This balance between protecting consumers and ensuring fair business practices will likely be a point of contention as the bill progresses.