SENATE RESOLUTION NO. 31
WHEREAS, The Texas Senate is honored to recognize the
world-renowned Texas-based advertising agency TracyLocke on the
occasion of its 100th anniversary; and
WHEREAS, TracyLocke was founded in 1913 by Shelley E. Tracy
and Raymond P. Locke under the name Southwestern Advertising
Agency; they soon moved its headquarters from Oklahoma to Dallas,
Texas, with the hopes of leading the Southwest region in the
advertising world; and
WHEREAS, TracyLocke functions as a full-service advertising
agency to clients such as 7-Eleven, T-Mobile, PepsiCo, HP, Pizza
Hut, and Samsung; the company employs 250 people in Dallas and
575 people in eight other locations worldwide; and
WHEREAS, The agency offers a wide variety of client
services, including advertising, local marketing, branding and
packaging, media planning and buying, production services,
strategic planning, shopper marketing, and analytics and
research; and
WHEREAS, Over the course of 10 decades, TracyLocke has won
international acclaim for advertising and branding campaigns for
such iconic companies as Borden, Imperial Sugar, Frito-Lay,
Haggar, and Mrs. Baird's, due to the work of creative teams built
and inspired by former chief executive officers like Morris Hite,
who was inducted into the American Advertising Federation's
Advertising Hall of Fame in 1996, and Mike Rawlings, who went on
from TracyLocke to become the chief executive officer of Pizza
Hut and is today mayor of the City of Dallas; the company's
original founders are being inducted into the Southwest Region
Advertising Hall of Fame this year; and
WHEREAS, TracyLocke's rich and colorful history is
exemplified by its creation of the "Drink a Bite to Eat at 10, 2
and 4 o'clock" slogan for Dr Pepper in 1926, the invention of
Elsie the Cow for Borden in 1936, the coining of the word
"slacks" for the Haggar Clothing Company in 1940, the
introduction of Doritos as a brand in 1966, the rebranding and
renaming of the Tot'em stores to 7-Elevens in 1946 to reflect
their hours of operation, the creation of the Simpsons
Kwik-E-Mart Campaign in 2007, and the coining of the
expression "Metroplex" in Dallas; and
WHEREAS, TracyLocke merged with BBDO in 1982, and then DDB
Needham in 1992, making its parent company, Omnicom Group, the
Southwest's largest conglomerate of advertising agencies; and
WHEREAS, TracyLocke, under the visionary leadership of
current chief executive officer Beth Ann Kaminkow, looks forward
to its next 100 years of creativity by proudly adhering to its
three founding principles: strategic thinking, passion, and a
desire to work smarter than anyone else; now, therefore, be it
RESOLVED, That the Senate of the State of Texas, 83rd
Legislature, 2nd Called Session, hereby commend TracyLocke for its
outstanding accomplishments and its role in shaping our region's
cultural history through the creation of memorable and iconic
consumer images for the public's enjoyment and extend to all
associated with the company congratulations on its 100th anniversary
and best wishes for continued prosperity; and, be it further
RESOLVED, That a copy of this Resolution be prepared for
the company as an expression of esteem from the Texas Senate.
Carona
________________________________
President of the Senate
I hereby certify that the
above Resolution was adopted by
the Senate on July 11, 2013.
________________________________
Secretary of the Senate
________________________________
Member, Texas Senate