1 | 1 | | By: Geren H.B. No. 3684 |
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2 | 2 | | |
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3 | 3 | | |
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4 | 4 | | A BILL TO BE ENTITLED |
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5 | 5 | | AN ACT |
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6 | 6 | | relating to political advertising. |
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7 | 7 | | BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS: |
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8 | 8 | | SECTION 1. Section 255.001, Election Code, is amended by |
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9 | 9 | | amending Subsections (a) and (d) and adding Subsections (a-1) and |
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10 | 10 | | (a-2) to read as follows: |
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11 | 11 | | (a) A person may not knowingly cause to be published, |
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12 | 12 | | distributed, or broadcast political advertising containing express |
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13 | 13 | | advocacy that does not include [indicate] in the advertising: |
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14 | 14 | | (1) an indication that it is political advertising; |
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15 | 15 | | [and] |
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16 | 16 | | (2) the full name of: |
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17 | 17 | | (A) the person who paid for the political |
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18 | 18 | | advertising; |
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19 | 19 | | (B) the political committee authorizing the |
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20 | 20 | | political advertising; or |
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21 | 21 | | (C) the candidate or specific-purpose committee |
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22 | 22 | | supporting the candidate, if the political advertising is |
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23 | 23 | | authorized by the candidate; |
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24 | 24 | | (3) if the political advertising is authorized by the |
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25 | 25 | | candidate: |
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26 | 26 | | (A) for advertising transmitted through radio, |
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27 | 27 | | an audio statement made by the candidate that identifies the |
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28 | 28 | | candidate and states that the candidate has approved the |
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29 | 29 | | communication; and |
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30 | 30 | | (B) for advertising transmitted through |
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31 | 31 | | television: |
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32 | 32 | | (i) a clearly identifiable photographic or |
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33 | 33 | | similar image of the candidate; and |
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34 | 34 | | (ii) a statement in writing identifying the |
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35 | 35 | | candidate and stating that the candidate has approved the |
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36 | 36 | | communication that appears: |
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37 | 37 | | (a) at the end of the communication |
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38 | 38 | | for not less than four seconds; and |
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39 | 39 | | (b) in letters that are at least four |
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40 | 40 | | percent of the vertical screen height; and |
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41 | 41 | | (4) if the political advertising is not authorized by |
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42 | 42 | | the candidate: |
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43 | 43 | | (A) for advertising transmitted through radio, |
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44 | 44 | | an audio statement of the name of the person who paid for the |
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45 | 45 | | advertising, made by an individual named in the statement or by a |
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46 | 46 | | representative of a person named in the statement who is not an |
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47 | 47 | | individual; and |
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48 | 48 | | (B) for advertising transmitted through |
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49 | 49 | | television, a written statement that contains the name of the |
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50 | 50 | | person who paid for the advertising and that appears: |
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51 | 51 | | (i) at the end of the communication for not |
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52 | 52 | | less than four seconds; and |
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53 | 53 | | (ii) in letters that are at least four |
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54 | 54 | | percent of the vertical screen height. |
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55 | 55 | | (a-1) An Internet website containing political advertising |
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56 | 56 | | must contain the disclosure required by this section on each page of |
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57 | 57 | | the website containing the political advertising. The disclosure |
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58 | 58 | | must appear: |
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59 | 59 | | (1) in a printed box set apart from the rest of the |
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60 | 60 | | contents of the page; |
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61 | 61 | | (2) in a font size that is at least 12 pixels; and |
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62 | 62 | | (3) in black text on a white background or in a text |
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63 | 63 | | color so that the degree of contrast between the background color |
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64 | 64 | | and the disclosure text color is at least as great as the degree of |
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65 | 65 | | contrast between the background color and the color of the largest |
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66 | 66 | | text on the page. |
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67 | 67 | | (a-2) If political advertising appears on a social media |
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68 | 68 | | website, a disclosure that complies with Subsection (a-1) must |
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69 | 69 | | appear on the appropriate social media profile page. If political |
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70 | 70 | | advertising on an Internet website, including a social media |
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71 | 71 | | profile page, is too small to include the disclosure in a manner |
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72 | 72 | | that complies with Subsection (a-1), the disclosure satisfies the |
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73 | 73 | | requirements of Subsection (a-1) if the disclosure links to another |
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74 | 74 | | Internet website page that displays the full disclosure and is |
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75 | 75 | | operational and freely accessible during the time the advertisement |
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76 | 76 | | is visible. Internet advertising that is too small to include a |
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77 | 77 | | disclosure complying with Subsection (a-1) includes an |
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78 | 78 | | advertisement classified as a micro bar or button according to |
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79 | 79 | | applicable advertising standards, an advertisement that has 200 or |
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80 | 80 | | fewer characters, and a graphic or picture link in which including |
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81 | 81 | | the disclosure is not reasonably practical because of the size of |
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82 | 82 | | the graphic or picture link. |
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83 | 83 | | (d) This section does not apply to: |
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84 | 84 | | (1) tickets or invitations to political fund-raising |
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85 | 85 | | events; |
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86 | 86 | | (2) campaign buttons, pins, hats, or similar campaign |
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87 | 87 | | materials; [or] |
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88 | 88 | | (3) circulars or flyers that cost in the aggregate |
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89 | 89 | | less than $500 to publish and distribute; or |
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90 | 90 | | (4) political advertising distributed by sending a |
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91 | 91 | | text message using a mobile communications service. |
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92 | 92 | | SECTION 2. This Act takes effect September 1, 2015. |
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