| 1 | 1 | | 85R12317 GRM-D |
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| 2 | 2 | | By: Rodriguez of Bexar H.B. No. 3285 |
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| 3 | 3 | | |
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| 4 | 4 | | |
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| 5 | 5 | | A BILL TO BE ENTITLED |
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| 6 | 6 | | AN ACT |
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| 7 | 7 | | relating to expenditures by the secretary of state on general |
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| 8 | 8 | | election voter education programs. |
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| 9 | 9 | | BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS: |
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| 10 | 10 | | SECTION 1. Subchapter A, Chapter 31, Election Code, is |
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| 11 | 11 | | amended by adding Section 31.013 to read as follows: |
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| 12 | 12 | | Sec. 31.013. REPORT ON EXPENDITURES FOR VOTER EDUCATION |
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| 13 | 13 | | PROGRAMS. (a) The secretary of state shall prepare a report on the |
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| 14 | 14 | | expenditures for its voter education programs for each general |
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| 15 | 15 | | election including: |
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| 16 | 16 | | (1) the total amount spent for voter education; |
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| 17 | 17 | | (2) the name of and amount paid to each vendor under |
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| 18 | 18 | | all voter education programs; |
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| 19 | 19 | | (3) the amount spent on voter education advertising |
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| 20 | 20 | | programs itemized by the language used to communicate; |
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| 21 | 21 | | (4) an estimated number of voters that the voter |
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| 22 | 22 | | education programs reached; |
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| 23 | 23 | | (5) the primary and secondary demographics targeted |
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| 24 | 24 | | through each medium and in each media designated market area as |
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| 25 | 25 | | determined by Nielsen Media Research as of September 1, 2017; |
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| 26 | 26 | | (6) the media designated market areas where |
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| 27 | 27 | | television, radio, print, or outdoor advertisements were placed; |
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| 28 | 28 | | (7) the expenditures for each medium in each media |
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| 29 | 29 | | designated market area; |
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| 30 | 30 | | (8) the total amount expended on digital marketing |
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| 31 | 31 | | with an explanation of each form of digital marketing utilized and |
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| 32 | 32 | | how digital marketing was targeted by demographic, market, and |
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| 33 | 33 | | language; |
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| 34 | 34 | | (9) the total number of digital impressions achieved |
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| 35 | 35 | | in each form of digital marketing; |
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| 36 | 36 | | (10) the number of digital impressions in each form of |
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| 37 | 37 | | digital advertising that were viewed 100 percent; |
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| 38 | 38 | | (11) the saturation and cost per point of |
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| 39 | 39 | | advertisements in each media designated market area; and |
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| 40 | 40 | | (12) the name of each organization the secretary of |
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| 41 | 41 | | state collaborated with or distributed voter education material to. |
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| 42 | 42 | | (b) The secretary of state may only enter into a contract |
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| 43 | 43 | | with a vendor that agrees to release the information required by |
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| 44 | 44 | | Subsection (a). |
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| 45 | 45 | | (c) Not later than January 31 of each odd-numbered year, the |
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| 46 | 46 | | secretary of state shall deliver the report to the committees of |
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| 47 | 47 | | each house of the legislature with jurisdiction over elections. |
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| 48 | 48 | | SECTION 2. Not later than December 1, 2017, the secretary of |
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| 49 | 49 | | state shall prepare a report on the expenditures of the 2016 general |
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| 50 | 50 | | election voter education programs, including all the information |
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| 51 | 51 | | required by Section 31.013, Election Code, as added by this Act, and |
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| 52 | 52 | | deliver the report to the committees of each house of the |
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| 53 | 53 | | legislature with jurisdiction over elections. |
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| 54 | 54 | | SECTION 3. This Act takes effect immediately if it receives |
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| 55 | 55 | | a vote of two-thirds of all the members elected to each house, as |
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| 56 | 56 | | provided by Section 39, Article III, Texas Constitution. If this |
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| 57 | 57 | | Act does not receive the vote necessary for immediate effect, this |
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| 58 | 58 | | Act takes effect September 1, 2017. |
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