| Old | New | Differences | |
|---|---|---|---|
| 1 | 1 | By: Elkins H.B. No. 4261 | |
| 2 | 2 | ||
| 3 | 3 | ||
| 4 | 4 | A BILL TO BE ENTITLED | |
| 5 | 5 | AN ACT | |
| 6 | 6 | relating to the transparent disclosure of Internet advertising | |
| 7 | 7 | practices. | |
| 8 | 8 | BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS: | |
| 9 | 9 | SECTION 1. Chapter 323, Business and Commerce Code, is | |
| 10 | 10 | amended by adding Section 323.004 to read as follows: | |
| 11 | 11 | Sec. 323.004. (a) Any online advertising platform which is | |
| 12 | 12 | used to advertise goods or services in Texas and which restricts | |
| 13 | 13 | access to sell goods or services on that platform shall provide a | |
| 14 | 14 | prominent online disclosure of such restrictions, including: | |
| 15 | 15 | (1) limitation on the types, quantities, or | |
| 16 | 16 | characteristics of goods permitted to be advertised on the online | |
| 17 | 17 | advertising platform; | |
| 18 | 18 | (2) limitation on the nature or characteristics of | |
| 19 | 19 | services permitted to be advertised on the online advertising | |
| 20 | 20 | platform; and | |
| 21 | 21 | (3) the fact, if true, that such goods or services are | |
| 22 | 22 | otherwise legal to offer or sell in Texas. | |
| 23 | 23 | (b) | |
| 24 | 24 | A violation of (a) by the provider of an online | |
| 25 | 25 | advertising platform is a false, misleading, or deceptive act or | |
| 26 | 26 | practice subject to action by the consumer protection division | |
| 27 | 27 | under section 17.46(a). | |
| 28 | 28 | SECTION 2. This Act takes effect September 1, 2017. |