4 | 6 | | AN ACT |
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5 | 7 | | relating to certain deceptive advertising of legal services. |
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6 | 8 | | BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS: |
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7 | 9 | | SECTION 1. Chapter 81, Government Code, is amended by |
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8 | 10 | | adding Subchapter J to read as follows: |
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9 | 11 | | SUBCHAPTER J. DECEPTIVE ADVERTISING PRACTICES |
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10 | 12 | | Sec. 81.151. APPLICABILITY. (a) This subchapter applies |
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11 | 13 | | only to a television advertisement that promotes a person's |
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12 | 14 | | provision of legal services or solicits clients to receive legal |
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13 | 15 | | services. |
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14 | 16 | | (b) This subchapter does not apply to an advertisement by a |
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15 | 17 | | federal, state, or local government entity. |
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16 | 18 | | Sec. 81.152. PROHIBITED ADVERTISING. An advertisement for |
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17 | 19 | | legal services may not: |
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18 | 20 | | (1) present the advertisement as a "medical alert," |
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19 | | - | "health alert," "drug alert," "public service announcement," or |
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20 | | - | substantially similar phrase that suggests to a reasonable viewer |
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21 | | - | the advertisement is offering professional, medical, or government |
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22 | | - | agency advice about medications or medical devices rather than |
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23 | | - | legal services; |
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| 21 | + | "health alert," "consumer alert," "drug alert," "public service |
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| 22 | + | announcement," or substantially similar phrase that suggests to a |
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| 23 | + | reasonable viewer the advertisement is offering professional, |
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| 24 | + | medical, or government agency advice about medications or medical |
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| 25 | + | devices rather than legal services; |
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24 | 26 | | (2) display the logo of a federal or state government |
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25 | 27 | | agency in a manner that suggests to a reasonable viewer the |
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26 | 28 | | advertisement is presented by a federal or state government agency |
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27 | 29 | | or by an entity approved by or affiliated with a federal or state |
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28 | 30 | | government agency; or |
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29 | 31 | | (3) use the term "recall" when referring to a product |
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30 | 32 | | that has not been recalled by a government agency or through an |
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31 | 33 | | agreement between a manufacturer and government agency. |
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32 | 34 | | Sec. 81.153. REQUIRED WARNINGS AND DISCLOSURES. (a) An |
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33 | 35 | | advertisement for legal services must state, both verbally and |
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34 | 36 | | visually: |
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35 | 37 | | (1) at the beginning of the advertisement, "This is a |
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36 | 38 | | paid advertisement for legal services."; |
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37 | 39 | | (2) the identity of the sponsor of the advertisement; |
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38 | 40 | | and |
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39 | 41 | | (3) either: |
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40 | 42 | | (A) the identity of the attorney or law firm |
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41 | 43 | | primarily responsible for providing solicited legal services to a |
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42 | 44 | | person who engages the attorney or law firm in response to the |
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43 | 45 | | advertisement; or |
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44 | 46 | | (B) the manner in which a responding person's |
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45 | 47 | | case is referred to an attorney or law firm if the sponsor of the |
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46 | 48 | | advertisement is not legally authorized to provide legal services |
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47 | 49 | | to clients. |
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48 | 50 | | (b) An advertisement for legal services soliciting clients |
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49 | 51 | | who may allege an injury from a prescription drug approved by the |
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50 | 52 | | United States Food and Drug Administration must include a verbal |
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51 | 53 | | and visual statement: "Do not stop taking a prescribed medication |
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52 | 54 | | without first consulting a physician." |
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53 | 55 | | Sec. 81.154. FORM OF REQUIRED WARNINGS AND DISCLOSURES; |
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54 | 56 | | COURT FINDINGS. (a) A visual statement required by this |
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55 | 57 | | subchapter to appear in an advertisement must be presented clearly, |
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56 | 58 | | conspicuously, and for a sufficient length of time for a viewer to |
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57 | 59 | | see and read the statement. |
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58 | 60 | | (b) A court may not find that a visual statement in an |
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59 | 61 | | advertisement is noncompliant with Subsection (a) if the statement |
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60 | 62 | | is presented in the same size and style of font and for the same |
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61 | 63 | | duration as a visual reference to the telephone number or Internet |
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62 | 64 | | website of the entity a responding person contacts for the legal |
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63 | 65 | | services offered or discussed in the advertisement. |
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64 | 66 | | (c) A verbal statement required by this subchapter to appear |
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65 | 67 | | in an advertisement must be audible, intelligible, and presented |
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66 | 68 | | with equal prominence as the other parts of the advertisement. |
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67 | 69 | | (d) A court may not find that a verbal statement in an |
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68 | 70 | | advertisement is noncompliant with Subsection (c) if the statement |
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69 | 71 | | is made at approximately the same volume and uses approximately the |
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70 | 72 | | same number of words per minute as the voice-over of longest |
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71 | 73 | | duration in the advertisement other than information required by |
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72 | 74 | | this subchapter. |
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73 | 75 | | Sec. 81.155. ENFORCEMENT; PRIVATE CAUSE OF ACTION NOT |
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74 | 76 | | CREATED. (a) A violation of this subchapter is a deceptive act or |
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75 | 77 | | practice actionable under Subchapter E, Chapter 17, Business & |
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83 | | - | (c) Notwithstanding Subsection (a), if the advertising |
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84 | | - | review committee of the State Bar of Texas reviews, in accordance |
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85 | | - | with the committee's procedures, an advertisement for compliance |
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86 | | - | with this subchapter before the first dissemination of the |
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87 | | - | advertisement and the committee informs the sponsor of the |
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88 | | - | advertisement that the advertisement is in compliance with this |
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89 | | - | subchapter and the applicable advertising standards in the Texas |
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90 | | - | Disciplinary Rules of Professional Conduct, the consumer |
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91 | | - | protection division of the attorney general's office or a district |
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92 | | - | or county attorney may not pursue an action under Subsection (a) |
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93 | | - | unless: |
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94 | | - | (1) the consumer protection division or the district |
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95 | | - | or county attorney demanded that the sponsor of the advertisement |
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96 | | - | cease further dissemination of the advertisement; |
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97 | | - | (2) the sponsor of the advertisement is given a |
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98 | | - | reasonable amount of time to ensure the advertisement is withdrawn |
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99 | | - | from dissemination to the public; and |
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100 | | - | (3) the sponsor of the advertisement fails to ensure |
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101 | | - | the advertisement is withdrawn from dissemination to the public |
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102 | | - | within the time provided. |
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103 | 84 | | Sec. 81.156. CONSTRUCTION OF SUBCHAPTER. This subchapter |
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104 | 85 | | may not be construed to limit or otherwise affect the authority of |
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105 | 86 | | the Supreme Court of Texas to regulate the practice of law, enforce |
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106 | 87 | | the Texas Disciplinary Rules of Professional Conduct, or discipline |
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107 | 88 | | persons admitted to the state bar. |
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108 | 89 | | SECTION 2. The change in law made by this Act applies only |
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109 | 90 | | to an advertisement that is presented on or after the effective date |
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110 | 91 | | of this Act. An advertisement presented before the effective date |
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111 | 92 | | of this Act is governed by the law in effect immediately before the |
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112 | 93 | | effective date of this Act, and that law is continued in effect for |
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113 | 94 | | that purpose. |
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114 | 95 | | SECTION 3. This Act takes effect September 1, 2019. |
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115 | | - | ______________________________ ______________________________ |
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116 | | - | President of the Senate Speaker of the House |
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117 | | - | I hereby certify that S.B. No. 1189 passed the Senate on |
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118 | | - | April 11, 2019, by the following vote: Yeas 20, Nays 10; and that |
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119 | | - | the Senate concurred in House amendment on May 21, 2019, by the |
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120 | | - | following vote: Yeas 31, Nays 0. |
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121 | | - | ______________________________ |
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122 | | - | Secretary of the Senate |
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123 | | - | I hereby certify that S.B. No. 1189 passed the House, with |
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124 | | - | amendment, on May 16, 2019, by the following vote: Yeas 112, |
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125 | | - | Nays 21, two present not voting. |
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126 | | - | ______________________________ |
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127 | | - | Chief Clerk of the House |
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128 | | - | Approved: |
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129 | | - | ______________________________ |
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130 | | - | Date |
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131 | | - | ______________________________ |
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132 | | - | Governor |
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