Relating to the use by a landlord or landlord's manager or agent of a tenant's name or likeness for a commercial purpose.
If enacted, HB2907 will bolster tenant rights by ensuring that they have control over how their personal information is utilized. This could significantly affect existing rental agreements and how landlords draft lease terms, necessitating revisions to current practices to comply with the new regulations. Furthermore, the bill provides for tenant recourse, including the ability to recover one month’s rent, seek injunctive relief, and receive reasonable attorney's fees if landlords violate the new provisions, thereby incentivizing compliance.
House Bill 2907 aims to regulate the use of a tenant's name or likeness for commercial purposes by landlords or their agents. The bill amends the Property Code by adding a new section that outlines requirements for landlords regarding any lease provisions allowing for such usage. Specifically, landlords will need to provide tenants with the opportunity to opt-out of the authorization for their names or likenesses to be used commercially, addressing privacy concerns and distress related to personal representation without consent.
There is potential for contention surrounding HB2907, particularly regarding the balance between landlord rights and tenant privacy. Supporters of the bill argue that it provides essential protections for tenants against exploitation, ensuring that their image and identity cannot be commodified without their express consent. However, some landlords may view these restrictions as overly burdensome, arguing that it complicates property management and dilutes their ability to market their rental units effectively. The implementation timelines beginning on September 1, 2025, will also give landlords time to adjust to the changes.