CALM Modernization Act of 2023 Commercial Advertisement Loudness Mitigation Modernization Act of 2023
If enacted, SB1127 would authorize the Federal Communications Commission (FCC) to establish rules enforcing these volume regulations for video streaming services. This could greatly alter the landscape of streaming advertisements, compelling companies to invest in technology and practices that ensure compliance. Noncompliance may lead to penalties aligned with those outlined in the Communications Act of 1934, thereby emphasizing the importance of adherence to sound volume standards. The bill introduces a rebuttable presumption of compliance for service providers who take reasonable measures to abide by these regulations.
SB1127, also known as the Commercial Advertisement Loudness Mitigation Modernization Act of 2023, aims to amend the existing CALM Act to extend its regulations on loud commercials to video streaming services. Introduced on March 30, 2023, the bill seeks to update the way loudness is managed for advertisements shown during streaming content, requiring these services to ensure that commercial audio levels do not exceed the volume of accompanying programming content. The intent is to protect consumers from the disruptive experience of excessively loud advertisements while streaming.
The bill is expected to stir discussions regarding its enforceability and the possible financial impact on smaller streaming companies. Critics might argue that enforcing such regulations poses significant challenges, particularly for new or less established services which could face undue burdens compared to larger platforms. Moreover, questions may arise about the practical implications of monitoring and penalizing violations, alongside concerns about potential overreach by the FCC in terms of regulating precious airtime for advertisers.