Banning Surveillance Advertising Act of 2023
If enacted, this bill will enforce a ban on various forms of targeted advertising, notably those that rely on personal information such as unique identifiers, lists of individuals, or contact details. The enforcement of this legislation is primarily vested in the Federal Trade Commission (FTC), which will have the power to regulate and penalize violations related to this act. Furthermore, individual states will retain the ability to take legal action, empowering state attorneys general to protect the rights of residents affected by unlawful advertising practices.
SB2833, also known as the Banning Surveillance Advertising Act of 2023, seeks to prohibit targeted advertising practices by advertisers and advertising facilitators. The intention of this bill is to enhance user privacy and protect personal information from being exploited through targeted ad campaigns. It addresses concerns about how advertisers might gather and use personal data to create specific advertising strategies aimed at individuals based on their previously gathered information or browsing behavior.
There are anticipated points of contention regarding the implications of this bill on the advertising industry. Proponents argue that the legislation is a necessary step to safeguard consumer privacy, particularly in an age where data breaches and misuse of personal information are prevalent. However, critics from the advertising sector may contend that banning targeted advertising undermines effective marketing strategies and could lead to economic downturns for businesses reliant on these methods. The balance between consumer protection and business interests poses a significant challenge as discussions around the bill evolve.