| 1 | 1 | | H.B. 431 |
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| 2 | 2 | | LEGISLATIVE GENERAL COUNSEL |
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| 3 | 3 | | 6 Approved for Filing: E.A. Evans 6 |
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| 4 | 4 | | 6 02-09-23 12:11 PM 6 |
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| 5 | 5 | | H.B. 431 |
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| 6 | 6 | | 1 ADVERTISEMENT OF PERSONAL CARE SERVI CES |
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| 7 | 7 | | 2 2023 GENERAL SESSION |
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| 8 | 8 | | 3 STATE OF UTAH |
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| 9 | 9 | | 4 Chief Sponsor: Anthony E. Loubet |
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| 10 | 10 | | 5 Senate Sponsor: ____________ |
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| 11 | 11 | | 6 |
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| 12 | 12 | | 7LONG TITLE |
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| 13 | 13 | | 8General Description: |
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| 14 | 14 | | 9 This bill addresses advertisements for certain personal care services. |
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| 15 | 15 | | 10Highlighted Provisions: |
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| 16 | 16 | | 11 This bill: |
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| 17 | 17 | | 12 <defines terms; |
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| 18 | 18 | | 13 <prohibits an entity that is not licensed by the Department of Health and Human |
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| 19 | 19 | | 14Services (department) from advertising certain personal care services; |
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| 20 | 20 | | 15 <requires the department to: |
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| 21 | 21 | | 16 Csolicit information regarding prohibited advertisements from the public; and |
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| 22 | 22 | | 17 Cprovide notice to an entity regarding the entity's prohibited advertisements; and |
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| 23 | 23 | | 18 <provides injunctive relief and civil penalties for engaging in prohibited |
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| 24 | 24 | | 19advertisements. |
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| 25 | 25 | | 20Money Appropriated in this Bill: |
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| 26 | 26 | | 21 None |
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| 27 | 27 | | 22Other Special Clauses: |
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| 28 | 28 | | 23 None |
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| 29 | 29 | | 24Utah Code Sections Affected: |
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| 30 | 30 | | 25ENACTS: |
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| 31 | 31 | | 26 26B-2-102, Utah Code Annotated 1953 |
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| 32 | 32 | | 27 |
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| 33 | 33 | | *HB0431* H.B. 431 02-09-23 12:11 PM |
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| 34 | 34 | | - 2 - |
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| 35 | 35 | | 28Be it enacted by the Legislature of the state of Utah: |
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| 36 | 36 | | 29 Section 1. Section 26B-2-102 is enacted to read: |
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| 37 | 37 | | 30 26B-2-102. Personal care services -- Advertisement prohibited without a license -- |
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| 38 | 38 | | 31Injunctive relief -- Civil penalty. |
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| 39 | 39 | | 32 (1) As used in this section: |
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| 40 | 40 | | 33 (a) (i) "Advertisement" means a written or graphic statement or representation made in |
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| 41 | 41 | | 34connection with a solicitation of business. |
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| 42 | 42 | | 35 (ii) "Advertisement" includes a statement or representation by television, radio, |
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| 43 | 43 | | 36newspaper, leaflet, billboard, website, social media, or sign. |
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| 44 | 44 | | 37 (b) "Health care professional" means a physician, physician assistant, advanced |
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| 45 | 45 | | 38practice registered nurse, or nurse. |
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| 46 | 46 | | 39 (c) (i) "Personal care services" means services to assist an individual with daily living |
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| 47 | 47 | | 40activities that do not require the direct supervision of a licensed health care professional. |
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| 48 | 48 | | 41 (ii) "Personal care services" includes services to assist an individual with: |
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| 49 | 49 | | 42 (A) meal preparation; |
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| 50 | 50 | | 43 (B) eating; |
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| 51 | 51 | | 44 (C) bathing; |
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| 52 | 52 | | 45 (D) dressing; or |
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| 53 | 53 | | 46 (E) personal hygiene. |
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| 54 | 54 | | 47 (2) Except as provided in Subsection (5), an entity may not advertise personal care |
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| 55 | 55 | | 48services unless the entity is licensed by the department to provide the personal care services. |
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| 56 | 56 | | 49 (3) The department shall: |
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| 57 | 57 | | 50 (a) solicit information from the public relating to violations of Subsection (2); and |
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| 58 | 58 | | 51 (b) upon identifying a violation of Subsection (2), send a written notice to the entity |
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| 59 | 59 | | 52that describes the alleged violation. |
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| 60 | 60 | | 53 (4) (a) The department or another interested person may commence an action to enjoin |
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| 61 | 61 | | 54an entity from violating Subsection (2). |
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| 62 | 62 | | 55 (b) In addition to injunctive relief, a court that finds an entity is in violation of |
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| 63 | 63 | | 56Subsection (2): |
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| 64 | 64 | | 57 (i) shall order the entity to forfeit proceeds resulting from the violation; and |
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| 65 | 65 | | 58 (ii) may require the entity to pay a civil penalty of up to $10,000 for each act in 02-09-23 12:11 PM H.B. 431 |
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