UT
Utah Senate Bill SB0226

Utah 2025 Regular Session

Utah Senate Bill SB0226 Compare Versions

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1-Enrolled Copy S.B. 226
1+02-14 08:42 2nd Sub. (Salmon) S.B. 226
2+Kirk A. Cullimore proposes the following substitute bill:
23 1
34 Artificial Intelligence Consumer Protection Amendments
45 2025 GENERAL SESSION
56 STATE OF UTAH
67 Chief Sponsor: Kirk A. Cullimore
7-House Sponsor: Jefferson Moss
8+House Sponsor:
89 2
910
1011 3
1112 LONG TITLE
1213 4
1314 General Description:
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1516 This bill enacts provisions related to the use of generative artificial intelligence in consumer
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1718 transactions and regulated services.
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1920 Highlighted Provisions:
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2122 This bill:
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2324 ▸ defines terms;
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2526 ▸ requires certain disclosures when generative artificial intelligence is used in consumer
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2728 transactions and regulated services;
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2930 ▸ establishes liability for violations of consumer protection laws involving artificial
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3132 intelligence;
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3334 ▸ provides a safe harbor for certain disclosures;
3435 15
3536 ▸ grants rulemaking and enforcement authority to the Division of Consumer Protection;
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3738 ▸ establishes penalties for violations; and
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3940 ▸ extends the repeal date of the Artificial Intelligence Policy Act.
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4142 Money Appropriated in this Bill:
4243 19
4344 None
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4546 Other Special Clauses:
4647 21
4748 This bill provides a special effective date.
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4950 Utah Code Sections Affected:
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5152 AMENDS:
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5354 63I-2-213 (Effective upon governor's approval), as last amended by Laws of Utah 2024,
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5556 Third Special Session, Chapter 5
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5758 ENACTS:
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59-13-75-101 (Effective 05/07/25), Utah Code Annotated 1953 S.B. 226 Enrolled Copy
60+13-75-101 (Effective 05/07/25), Utah Code Annotated 1953
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6162 13-75-102 (Effective 05/07/25), Utah Code Annotated 1953
63+2nd Sub. S.B. 226 2nd Sub. (Salmon) S.B. 226 02-14 08:42
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6365 13-75-103 (Effective 05/07/25), Utah Code Annotated 1953
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6567 13-75-104 (Effective 05/07/25), Utah Code Annotated 1953
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6769 13-75-105 (Effective 05/07/25), Utah Code Annotated 1953
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6971 13-75-106 (Effective 05/07/25), Utah Code Annotated 1953
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7173 REPEALS:
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7375 13-2-12 (Effective 05/07/25), as enacted by Laws of Utah 2024, Chapter 186
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7577
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7779 Be it enacted by the Legislature of the state of Utah:
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7981 Section 1. Section 13-75-101 is enacted to read:
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8183 13-75-101 (Effective 05/07/25). Definitions.
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8385 As used in this chapter:
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8587 (1) "Artificial intelligence technology" means the same as that term is defined in Section
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8789 13-72-101.
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8991 (2) "Consumer transaction" means the same as that term is defined in Section 13-11-3.
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9193 (3) "Division" means the Division of Consumer Protection created in Section 13-2-1.
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9395 (4) "Generative artificial intelligence" means an artificial intelligence technology system
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9597 that:
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9799 (a) is trained on data;
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99101 (b) is designed to simulate human conversation with a consumer through one or more of
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101103 the following:
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103105 (i) text;
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105107 (ii) audio; or
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107109 (iii) visual communication; and
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109111 (c) generates non-scripted outputs similar to outputs created by a human, with limited or
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111113 no human oversight.
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113115 (5) "High-risk artificial intelligence interaction" means an interaction with generative
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115117 artificial intelligence that involves:
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117119 (a) the collection of sensitive personal information, including:
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119121 (i) health data;
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121123 (ii) financial data; or
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123125 (iii) biometric data;
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125127 (b) the provision of personalized recommendations, advice, or information that could
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127129 reasonably be relied upon to make significant personal decisions, including the
128-- 2 - Enrolled Copy S.B. 226
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130131 provision of:
132+- 2 - 02-14 08:42 2nd Sub. (Salmon) S.B. 226
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132134 (i) financial advice or services;
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134136 (ii) legal advice or services;
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136138 (iii) medical advice or services; or
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138140 (iv) mental health advice or services; or
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140142 (c) other applications as defined by division rule.
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142144 (6) "License" means a state-granted authorization for an individual to engage in a specified
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144146 occupation:
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146148 (a) based on the individual meeting personal qualifications established under state law;
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148150 and
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150152 (b) that is required before the individual may lawfully engage in the occupation for
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152154 compensation.
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154156 (7) "Office" means the Office of Artificial Intelligence Policy created in Section 13-74-201.
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156158 (8) "Regulated occupation" means an occupation that:
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158160 (a) is regulated by the Department of Commerce; and
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160162 (b) requires an individual to obtain a license or state certification to practice the
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162164 occupation.
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164166 (9) "State certification" means a state-granted authorization that:
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166168 (a) permits an individual to use the term "state certified" as part of a designated title
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168170 related to a specified occupation:
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170172 (i) based on the individual meeting personal qualifications established under state
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172174 law; and
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174176 (ii) where state law prohibits a noncertified individual from using the term "state
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176178 certified" as part of a designated title; and
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178180 (b) does not prohibit a noncertified individual from engaging in the occupation for
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180182 compensation.
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182184 (10) "Supplier" means the same as that term is defined in Section 13-11-3.
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184186 Section 2. Section 13-75-102 is enacted to read:
185187 90
186188 13-75-102 (Effective 05/07/25). Liability for violation of consumer protection law.
187189 91
188190 It is not a defense to the violation of any statute administered and enforced by the
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190192 division under Section 13-2-1 that generative artificial intelligence:
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192194 (1) made the violative statement;
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194196 (2) undertook the violative act; or
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196198 (3) was used in furtherance of the violation.
197-- 3 - S.B. 226 Enrolled Copy
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199200 Section 3. Section 13-75-103 is enacted to read:
201+- 3 - 2nd Sub. (Salmon) S.B. 226 02-14 08:42
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201203 13-75-103 (Effective 05/07/25). Required disclosures.
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203205 (1)(a) A supplier that uses generative artificial intelligence to interact with an individual
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205207 in connection with a consumer transaction shall disclose to the individual that the
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207209 individual is interacting with generative artificial intelligence and not a human, if the
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209211 individual asks or otherwise prompts the supplier about whether artificial intelligence
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211213 is being used.
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213215 (b) The individual's prompt or question under Subsection (1)(a) must be a clear and
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215217 unambiguous request to determine whether the interaction is with a human or with
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217219 artificial intelligence.
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219221 (2) An individual providing services in a regulated occupation shall:
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221223 (a) prominently disclose when an individual receiving services is interacting with
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223225 generative artificial intelligence in the provision of regulated services if the use of
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225227 generative artificial intelligence constitutes a high-risk artificial intelligence
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227229 interaction; and
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229231 (b) comply with all requirements of the regulated occupation when providing services
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231233 through generative artificial intelligence.
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233235 (3) A disclosure required under Subsection (2) shall be provided:
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235237 (a) verbally at the start of a verbal interaction; and
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237239 (b) in writing before the start of a written interaction.
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239241 Section 4. Section 13-75-104 is enacted to read:
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241243 13-75-104 (Effective 05/07/25). Safe harbor.
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243245 (1) A person is not subject to an enforcement action for violating Section 13-75-103 if the
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245247 person's generative artificial intelligence clearly and conspicuously discloses:
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247249 (a) at the outset of any interaction with an individual in connection with:
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249251 (i) a consumer transaction; or
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251253 (ii) the provision of regulated services; and
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253255 (b) throughout the interaction that it:
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255257 (i) is generative artificial intelligence;
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257259 (ii) is not human; or
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259261 (iii) is an artificial intelligence assistant.
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261263 (2) In accordance with Title 63G, Chapter 3, Utah Administrative Rulemaking Act, the
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263265 division in consultation with the office, may make rules specifying forms and methods
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265267 of disclosure that:
266-- 4 - Enrolled Copy S.B. 226
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268269 (a) satisfy the requirements of Subsection (1); or
270+- 4 - 02-14 08:42 2nd Sub. (Salmon) S.B. 226
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270272 (b) do not satisfy the requirements of Subsection (1).
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272274 Section 5. Section 13-75-105 is enacted to read:
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274276 13-75-105 (Effective 05/07/25). Enforcement.
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276278 (1) A violation of this chapter constitutes a violation of Subsection 13-11-4(1).
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278280 (2) The division shall administer and enforce this chapter in accordance with Chapter 2,
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280282 Division of Consumer Protection.
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282284 (3) The attorney general shall:
283285 138
284286 (a) give legal advice to the division regarding the division's responsibilities under this
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286288 chapter; and
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288290 (b) act as counsel for the division in the exercise of the division's responsibilities under
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290292 this chapter.
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292294 (4) In addition to the division's enforcement powers under Chapter 2, Division of Consumer
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294296 Protection:
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296298 (a) the division director may impose an administrative fine of up to $2,500 for each
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298300 violation of this chapter; and
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300302 (b) the division may bring an action in court to enforce this chapter.
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302304 (5) In an action brought by the division to enforce this chapter, the court may:
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304306 (a) declare that an act or practice violates this chapter;
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306308 (b) issue an injunction for a violation of this chapter;
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308310 (c) order disgorgement of money received in violation of this chapter;
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310312 (d) order payment of disgorged money to an individual injured by a violation of this
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312314 chapter;
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314316 (e) impose a fine of up to $2,500 for each violation of this chapter; or
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316318 (f) award other reasonable and necessary relief.
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318320 (6) If a court of competent jurisdiction grants judgment or injunctive relief to the division,
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320322 the court shall award the division:
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322324 (a) reasonable attorney fees;
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324326 (b) court costs; and
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326328 (c) investigative fees.
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328330 (7)(a) A person who violates an administrative or court order issued for a violation of
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330332 this chapter is subject to a civil penalty of up to $5,000 for each violation.
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332334 (b) The attorney general may impose a civil penalty authorized under this section in any
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334336 civil action brought on behalf of the division.
335-- 5 - S.B. 226 Enrolled Copy
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337338 Section 6. Section 13-75-106 is enacted to read:
339+- 5 - 2nd Sub. (Salmon) S.B. 226 02-14 08:42
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339341 13-75-106 (Effective 05/07/25). Scope.
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341343 This chapter does not displace any other remedy or right authorized under:
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343345 (1) the laws of this state; or
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345347 (2) federal law.
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347349 Section 7. Section 63I-2-213 is amended to read:
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349351 63I-2-213 (Effective upon governor's approval). Repeal dates: Title 13.
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351353 (1) Section 13-1-16, Latino Community Support Restricted Account, is repealed July 1,
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353355 2024.
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355357 (2) Section 13-14-103, Utah Motor Vehicle Franchise Advisory Board -- Creation --
356358 174
357359 Appointment of members -- Alternate members -- Chair -- Quorum -- Conflict of
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359361 interest, is repealed October 1, 2024.
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361363 (3) Section 13-35-103, Utah Powersport Vehicle Franchise Advisory Board -- Creation --
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363365 Appointment of members -- Alternate members -- Chair -- Quorum -- Conflict of
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365367 interest, is repealed October 1, 2024.
366368 179
367369 (4) Title 13, Chapter 47, Private Employer Verification Act, is repealed on the program
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369371 start date, as defined in Section 63G-12-102.
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371373 (5) Title 13, Chapter 72, Artificial Intelligence Policy Act, is repealed [May 1, 2025] July 1,
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373375 2027.
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375377 Section 8. Repealer.
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377379 This bill repeals:
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379381 Section 13-2-12, Generative artificial intelligence -- Impact on liability for violation of
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381383 consumer protection law.
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383385 Section 9. Effective Date.
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385387 (1) Except as provided in Subsection (2), this bill takes effect on May 7, 2025.
386388 189
387389 (2) The actions affecting Section 63I-2-213 (Effective upon governor's approval) take effect:
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389391 (a) except as provided in Subsection (2)(b), May 7, 2025; or
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391393 (b) if approved by two-thirds of all members elected to each house:
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393395 (i) upon approval by the governor;
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395397 (ii) without the governor's signature, the day following the constitutional time limit of
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397399 Utah Constitution, Article VII, Section 8; or
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399401 (iii) in the case of a veto, the date of veto override.
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