Consumer Counsel, Division of; expands duties, artificial intelligence fraud and abuse.
This bill represents a significant shift in how consumer protection is approached within the state, particularly as it pertains to new technology like AI. By instituting a framework for dealing with AI-related fraud and abuse, it aims to protect consumers from potential exploitation and unethical practices that could arise from AI applications. Furthermore, it requires the Division of Consumer Counsel to develop mechanisms for receiving and addressing complaints, thus improving consumer access to assistance and information regarding their rights.
House Bill 2411 aims to amend the Code of Virginia to strengthen the responsibilities of the Division of Consumer Counsel particularly in relation to artificial intelligence (AI) fraud and abuse. The bill proposes that the Division should establish and administer programs specifically aimed at addressing issues arising from AI technologies. Additionally, the bill provides for the creation of a statewide AI fraud and abuse alert system, enhancing the state's capability to respond to emerging consumer protection challenges related to these technologies.
Although the bill has clear objectives aimed at enhancing consumer protections, some stakeholders may raise concerns regarding the implementation and effectiveness of the proposed alert system. Questions about the resources allocated to properly manage these new responsibilities and the overall capacity of the Division to handle an increase in consumer complaints may arise. Additionally, opponents may argue that the bill does not sufficiently address the privacy implications associated with AI technologies, particularly in how consumer data is managed and secured.