1 | 1 | | BILL AS INTRODUCED H.371 |
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2 | 2 | | 2025 Page 1 of 6 |
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4 | 4 | | |
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5 | 5 | | VT LEG #379301 v.1 |
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6 | 6 | | H.371 1 |
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7 | 7 | | Introduced by Representatives Greer of Bennington, Burkhardt of South 2 |
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8 | 8 | | Burlington, and Coffin of Cavendish 3 |
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9 | 9 | | Referred to Committee on 4 |
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10 | 10 | | Date: 5 |
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11 | 11 | | Subject: Consumer protection; weights and measures; dynamic pricing 6 |
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12 | 12 | | Statement of purpose of bill as introduced: This bill proposes to establish a 7 |
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13 | 13 | | moratorium on the use of electronic shelf labels or dynamic pricing by retailers 8 |
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14 | 14 | | selling consumer commodities in the State. The moratorium would be 9 |
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15 | 15 | | effective until January 15, 2027. During the moratorium, the bill would 10 |
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16 | 16 | | require the Secretary of Agriculture, Food and Markets to report to the General 11 |
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17 | 17 | | Assembly regarding the use of electronic shelf labels or dynamic pricing and 12 |
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18 | 18 | | how to protect consumers. When the moratorium expires, provisions regarding 13 |
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19 | 19 | | the use of electronic shelf labels or dynamic pricing would go into effect. 14 |
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20 | 20 | | An act relating to the use of dynamic pricing by retail establishments 15 |
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21 | 21 | | It is hereby enacted by the General Assembly of the State of Vermont: 16 |
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22 | 22 | | Sec. 1. 6 V.S.A. § 681 is amended to read: 17 |
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23 | 23 | | § 681. DEFINITIONS 18 |
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24 | 24 | | As used in this chapter: 19 |
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25 | 25 | | (1) “Secretary” means the Secretary of Agriculture, Food and Markets. 20 BILL AS INTRODUCED H.371 |
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26 | 26 | | 2025 Page 2 of 6 |
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28 | 28 | | |
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29 | 29 | | VT LEG #379301 v.1 |
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30 | 30 | | (2) “Consumer commodity” means any food, drug, device, or cosmetic 1 |
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31 | 31 | | and other article, product, or commodity of any other kind or class, except for 2 |
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32 | 32 | | drugs sold only by prescription: 3 |
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33 | 33 | | (A) that are customarily produced for sale to retail sales agencies or 4 |
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34 | 34 | | instrumentalities for consumption by individuals, for use by individuals for 5 |
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35 | 35 | | purposes of personal care, or in the performance of services ordinarily 6 |
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36 | 36 | | rendered in or around the household; and 7 |
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37 | 37 | | (B) that usually are consumed or expended in the course of such 8 |
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38 | 38 | | consumption or use. 9 |
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39 | 39 | | (2) “Dynamic pricing” means the use of artificial intelligence to adjust 10 |
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40 | 40 | | the prices on the electronic shelf labels of consumer commodities at any given 11 |
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41 | 41 | | moment. 12 |
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42 | 42 | | (3) “Electronic shelf labels” are digital wireless display systems that 13 |
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43 | 43 | | retailers use to show product prices at the point of sale. 14 |
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44 | 44 | | (4) “Point of sale” means the point at which consumer commodities are 15 |
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45 | 45 | | offered and displayed for retail sale in such a manner that the consumer may 16 |
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46 | 46 | | examine and select commodities for purchase without the assistance of sales 17 |
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47 | 47 | | personnel. 18 |
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48 | 48 | | (5) “Retailer” means a person who sells a consumer commodity in the 19 |
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49 | 49 | | State at points of sale. 20 |
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50 | 50 | | (6) “Secretary” means the Secretary of Agriculture, Food and Markets. 21 BILL AS INTRODUCED H.371 |
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51 | 51 | | 2025 Page 3 of 6 |
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53 | 53 | | |
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54 | 54 | | VT LEG #379301 v.1 |
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55 | 55 | | (3)(7) “Unit price” of a consumer commodity means the retail price of a 1 |
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56 | 56 | | consumer commodity expressed in terms of the retail price of such commodity 2 |
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57 | 57 | | per such unit of weight, measure, or count as the Secretary designates, 3 |
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58 | 58 | | computed to the nearest whole cent or fraction thereof as the Secretary 4 |
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59 | 59 | | designates. 5 |
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60 | 60 | | Sec. 2. 6 V.S.A. § 684 is added to read: 6 |
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61 | 61 | | § 684. USE OF ELECTRONIC SHELF LABELS; DYNAMIC PRICING 7 |
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62 | 62 | | (a) A retailer selling a consumer commodity in the State may use electronic 8 |
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63 | 63 | | shelf labels to disclose to consumers the retail price and unit price of the 9 |
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64 | 64 | | consumer commodity for sale. 10 |
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65 | 65 | | (b) A retailer using electronic shelf labels shall not use dynamic pricing to 11 |
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66 | 66 | | alter the retail price or unit price of a consumer commodity while the retailer is 12 |
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67 | 67 | | open to the public. 13 |
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68 | 68 | | (c) A retailer shall not alter the retail price or unit price of a consumer 14 |
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69 | 69 | | commodity until at least 24 hours since the last alteration to the retail price or 15 |
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70 | 70 | | unit price for the consumer commodity. 16 |
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71 | 71 | | Sec. 3. REPORT ON USE OF ELECTRONIC SHELF LABELS DYNAMIC 17 |
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72 | 72 | | PRICING; MORATORIUM 18 |
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73 | 73 | | (a) As used in this section: 19 BILL AS INTRODUCED H.371 |
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74 | 74 | | 2025 Page 4 of 6 |
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75 | 75 | | |
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76 | 76 | | |
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77 | 77 | | VT LEG #379301 v.1 |
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78 | 78 | | (1) “Consumer commodity” means any food, drug, device, or cosmetic 1 |
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79 | 79 | | and other article, product, or commodity of any other kind or class, except for 2 |
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80 | 80 | | drugs sold only by prescription: 3 |
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81 | 81 | | (A) that are customarily produced for sale to retail sales agencies or 4 |
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82 | 82 | | instrumentalities for consumption by individuals, for use by individuals for 5 |
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83 | 83 | | purposes of personal care, or in the performance of services ordinarily 6 |
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84 | 84 | | rendered in or around the household; and 7 |
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85 | 85 | | (B) that usually are consumed or expended in the course of such 8 |
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86 | 86 | | consumption or use. 9 |
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87 | 87 | | (2) “Dynamic pricing” means the use of artificial intelligence to adjust 10 |
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88 | 88 | | the prices on the electronic shelf labels of consumer commodities at any given 11 |
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89 | 89 | | moment. 12 |
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90 | 90 | | (3) “Electronic shelf labels” are digital wireless display systems that 13 |
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91 | 91 | | retailers use to show product prices at the point of sale. 14 |
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92 | 92 | | (4) “Point of sale” means the point at which consumer commodities are 15 |
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93 | 93 | | offered and displayed for retail sale in such a manner that the consumer may 16 |
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94 | 94 | | examine and select commodities for purchase without the assistance of sales 17 |
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95 | 95 | | personnel. 18 |
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96 | 96 | | (5) “Retailer” means a person who sells a consumer commodity in the 19 |
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97 | 97 | | State at points of sale. 20 BILL AS INTRODUCED H.371 |
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100 | 100 | | |
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101 | 101 | | VT LEG #379301 v.1 |
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102 | 102 | | (b) On or before January 15, 2027, a retailer shall not use electronic shelf 1 |
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103 | 103 | | labels or dynamic pricing to display the retail price or unit price of a consumer 2 |
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104 | 104 | | commodity offered for sale at a point of sale. 3 |
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105 | 105 | | (c) On or before January 15, 2026, the Secretary of Agriculture, Food and 4 |
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106 | 106 | | Markets shall submit to the House Committees on Agriculture, Food 5 |
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107 | 107 | | Resiliency, and Forestry and on Commerce and Economic Development and 6 |
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108 | 108 | | the Senate Committees on Agriculture and on Economic Development, 7 |
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109 | 109 | | Housing and General Affairs a report regarding the use by retailers in the State 8 |
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110 | 110 | | of electronic shelf labels and dynamic pricing to display or alter the display of 9 |
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111 | 111 | | the retail price or unit price of a consumer commodity. The report shall 10 |
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112 | 112 | | include: 11 |
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113 | 113 | | (1) a summary of how electronic shelf labels and dynamic pricing 12 |
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114 | 114 | | operates, including the technology used to operate electronic shelf labels and 13 |
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115 | 115 | | dynamic pricing; 14 |
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116 | 116 | | (2) a summary of national state standards for regulation of the use of 15 |
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117 | 117 | | electronic shelf labels or dynamic pricing, including whether entities such as 16 |
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118 | 118 | | the National Institute on Standards and Technology have adopted 17 |
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119 | 119 | | recommended provisions for the regulation of electronic shelf labels or 18 |
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120 | 120 | | dynamic pricing; and 19 BILL AS INTRODUCED H.371 |
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121 | 121 | | 2025 Page 6 of 6 |
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123 | 123 | | |
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124 | 124 | | VT LEG #379301 v.1 |
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125 | 125 | | (3) a recommendation on whether and how to use electronic shelf labels 1 |
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126 | 126 | | or dynamic pricing in a manner that protects consumers from unfair pricing 2 |
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127 | 127 | | strategies or mispricing. 3 |
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128 | 128 | | Sec. 4. EFFECTIVE DATES 4 |
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129 | 129 | | (a) This section and Sec. 3 (moratorium; report on electronic shelf labels 5 |
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130 | 130 | | and dynamic pricing) shall take effect on passage. 6 |
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131 | 131 | | (b) Secs. 1 and 2 (allowed use of electronic shelf labels or dynamic pricing) 7 |
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132 | 132 | | shall take effect on January 16, 2027. 8 |
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