Advertising broadband and other Internet speeds and providing a standardized broadband label.
The proposed changes will impose stricter standards on internet service providers, enhancing consumer rights by allowing them to terminate contracts and receive refunds if the service does not meet the advertised speeds. The bill's enforcement measures include existing penalties for violations, such as fines and potential imprisonment. Also, consumers who suffer financial losses due to these violations can seek damages in court, which could potentially change how internet service providers operate in the state.
Assembly Bill 1177 is designed to regulate the advertising of broadband and internet services in the state of Wisconsin. The bill establishes minimum speed requirements for broadband services, mandating that any service advertised as broadband must be capable of consistently providing at least 25 megabits per second (Mbps) for download and 3 Mbps for upload. Furthermore, it requires providers to give accurate speed representations when marketing specific internet speeds, aimed at protecting consumers from false advertising claims.
Debate surrounding AB1177 may focus on concerns regarding its implications for market competition. Some provider advocates may argue that imposing strict speed regulations could hinder their ability to market different service plans flexibly. Conversely, consumer rights advocates argue that these measures are necessary to hold companies accountable and to ensure that all consumers receive the level of service they are promised. Additionally, the requirement for providers to use standardized labels may be seen as a positive step towards transparency in the industry.