Wisconsin Assembly Bill AB127

Wisconsin 2023-2024 Regular Session

• Introduced: 3/24/23
• Refer: 3/24/23
• Failed: 4/15/24

Caption

The face-to-face requirement for retail sales of alcohol beverages and remote orders for the sale of alcohol beverages to be delivered or picked up on retail licensed premises. (FE)

Impact

AB127 seeks to amend current laws that prohibit face-to-face sales of alcohol beverages at a retail level. This change reflects an adaptation to modern consumer behavior that increasingly favors online transactions and convenience. By permitting these remote transactions, the bill may enhance the economic viability of retailers in a rapidly changing marketplace. Additionally, the bill includes provisions for establishing an alcohol delivery permit to ensure that alcohol sales are monitored, which is set at an annual fee of $150 for retailers and $300 for third-party delivery services. This revenue could facilitate better regulation and compliance checking.

Summary

Assembly Bill 127 focuses on altering regulations related to the sale and delivery of alcohol beverages by retail establishments in Wisconsin. The bill allows licensed retailers to accept remote orders for alcohol via telephone or online with conditions that ensure safe and lawful sales. Specifically, retailers may sell alcohol for pick-up by customers at specified parking spaces that are part of the licensed premises, as well as for delivery by either the retailer or third-party delivery services. This is significant as it expands options available for alcohol purchase, making it more accessible for consumers while maintaining certain regulatory standards.

Contention

Notably, AB127 prohibits municipalities from imposing additional restrictions on alcohol sales conducted under this new framework; this could lead to pushback from local governments that wish to maintain stricter regulations tailored to their community needs. Critics may contend that the bill undermines local control over alcohol sales regulations, possibly leading to inconsistencies in how alcohol sales are conducted across the state. Additionally, there are safety concerns regarding the age verification process for deliveries, especially ensuring that alcohol is not delivered to minors or intoxicated individuals.