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2023 - 2024 LEGISLATURE
2023 ASSEMBLY BILL 664
November 9, 2023 - Introduced by Representatives NEYLON, C. ANDERSON, J.
ANDERSON, ARMSTRONG, BARE, BEHNKE, CONLEY, CONSIDINE, DITTRICH,
EMERSON, GUNDRUM, JOERS, KITCHENS, KRUG, MURSAU, O'CONNOR, RIEMER,
RETTINGER, SCHRAA, SNODGRASS, SNYDER, TITTL, WICHGERS and GOEBEN,
cosponsored by Senators Q UINN, SPREITZER, FEYEN, HESSELBEIN and
CABRAL-GUEVARA. Referred to Committee on Campaigns and Elections.
***AUTHORS SUBJECT TO CHANGE***
AN ACT to amend 11.1303 (title); and to create 11.1303 (2m) of the statutes;
relating to: disclosures regarding content generated by artificial intelligence
in political advertisements, granting rule-making authority, and providing a
penalty.
Analysis by the Legislative Reference Bureau
This bill requires that any audio or video communication that is paid for by a
candidate committee, legislative campaign committee, political action committee,
independent expenditure committee, political party, recall committee, or
referendum committee with a contribution or disbursement make certain
disclosures if the communication contains synthetic media. The bill defines
“synthetic media” as audio or video content substantially produced by means of
generative artificial intelligence.
Under the bill, every audio communication paid for with a contribution or
disbursement that contains synthetic media must include at both the beginning and
the end of the communication the words “Contains content generated by AI.”
Similarly, the bill provides that every video communication paid for with a
contribution or disbursement must include throughout the duration of each portion
of the communication containing synthetic media, in writing that is readable,
legible, and readily accessible, the words “This video content generated by AI” if the
video includes video synthetic media only, “This audio content generated by AI” if the
video includes audio synthetic media only, or “This content generated by AI” if the
video includes both video and audio synthetic media.
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ASSEMBLY BILL 664
The bill imposes a forfeiture of up to $1,000 for each violation of the bill's
requirements and authorizes the Ethics Commission to adopt rules creating limited
exceptions to those requirements.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SECTION 1. 11.1303 (title) of the statutes is amended to read:
11.1303 (title) Attribution of political contributions, disbursements
and communications; synthetic media.
SECTION 2. 11.1303 (2m) of the statutes is created to read:
11.1303 (2m) (a) In this subsection, “synthetic media” means audio or video
content that is substantially produced in whole or in part by means of generative
artificial intelligence.
(b) Every audio communication described in sub. (2) (a) or (b) that contains
synthetic media shall include both at the beginning and at the end of the
communication the words “Contains content generated by AI.”
(c) Every video communication described in sub. (2) (a) or (b) shall include
throughout the duration of each portion of the communication containing synthetic
media, in writing that is readable, legible, and readily accessible, the words “This
video content generated by AI” if the video includes video synthetic media only, “This
audio content generated by AI” if the video includes audio synthetic media only, or
“This content generated by AI” if the video includes both video and audio synthetic
media.
(d) The commission may promulgate rules implementing pars. (a), (b), and (c).
The rules may include limited exceptions to the requirements under this subsection.
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SECTION 2
ASSEMBLY BILL 664
(e) Compliance with this subsection does not create an exemption from any civil
or criminal liability, including for violations of s. 12.05.
(f) Notwithstanding s. 11.1401 (1) (b), whoever intentionally violates par. (a),
(b), or (c) shall be subject to a forfeiture not to exceed $1,000 for each violation.
SECTION 3.0Initial applicability.
(1) This act first applies to a communication described in s. 11.1303 (2) (a) or
(b) that is created on the effective date of this subsection.
(END)
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