Date of enactment: December 6, 2023
2023 Senate Bill 105 Date of publication*: December 7, 2023
2023 WISCONSIN ACT 63
AN ACT to create 350.136 of the statutes; relating to: signs along snowmobile trails that advertise nearby busi-
nesses.
The people of the state of Wisconsin, represented in
senate and assembly, do enact as follows:
SECTION 1. 350.136 of the statutes is created to read:
350.136 Signs that advertise nearby businesses.
(1) The department shall allow snowmobile clubs to
erect signs that advertise nearby businesses along
snowmobile trails on land under the department’s juris-
diction as provided under this section.
(2) The department shall enter into an agreement
with an interested snowmobile club that allows the club
to erect eligible signs containing advertising of private
businesses along snowmobile trails on land under the
department’s jurisdiction. A sign is eligible if it meets all
of the following standards:
(a) The sign advertises only businesses that offer
fuel, food, vehicle servicing, or lodging and that are
accessible by snowmobile.
(b) The sign is placed only at a trail intersection.
(c) The sign contains only the following information:
1. The name of the business.
2. The type of service provided.
3. The distance to the business.
4. An arrow showing the direction to the business.
(d) The sign meets all other requirements for guide
signs along a snowmobile trail.
(e) The sign is erected and maintained by the
snowmobile club.
(2m) The department and a snowmobile club may
negotiate the inclusion in the agreement under sub. (2) of
provisions relating to the erection and removal of signs.
(3) The department may not charge a snowmobile
club a fee as a condition of entering into the agreement
under sub. (2).
(4) All of the following are exempt from subch. IV
of ch. 16:
(a) An agreement between the department and a
snowmobile club under sub. (2).
(b) Advertising on a sign in conformity with the stan-
dards under sub. (2).
* Section 991.11, WISCONSIN STATUTES: Effective date of acts. “Every act and every portion of an act enacted by the legislature over the governor’s
partial veto which does not expressly prescribe the time when it takes effect shall take effect on the day after its date of publication.”