Wisconsin 2025-2026 Regular Session

Wisconsin Assembly Bill AB569

Introduced
10/24/25  
Refer
10/24/25  

Caption

Requirements for the sale and resale of entertainment event tickets and providing a penalty. (FE)

Impact

The impact of AB569 on state laws is significant, as it introduces new consumer protection measures specifically tailored to the ticketing industry. By enforcing price transparency and refund protocols, the bill aims to combat deceptive practices that have emerged in the ticket resale market. This legislative measure responds to increasing consumer complaints about unfair practices, such as price gouging and speculative sales of tickets that aren't in the reseller's inventory. Furthermore, it aims to create a more level playing field between official sellers and resellers, enhancing fair competition within the marketplace.

Summary

Assembly Bill 569 proposes a set of regulations that govern the sale and resale of entertainment event tickets in Wisconsin. Specifically, it aims to provide better protections for consumers by ensuring that they receive clear and accurate pricing information at the point of sale. The bill mandates that ticket sellers and resellers disclose all fees and taxes associated with the ticket price, preventing hidden charges that often mislead consumers. Additionally, the legislation establishes specific refund requirements, ensuring that customers can receive full refunds under certain conditions, such as event cancellations or if the tickets sold are counterfeit.

Contention

While many support AB569 for its consumer protection objectives, there are points of contention surrounding the bill, particularly from ticket resellers and certain entertainment event organizers. Critics argue that the bill may inadvertently stifle market innovation by imposing businesses with stringent regulations on ticket transactions. Furthermore, the language around prohibiting 'speculative sales' and the definition of what constitutes actual possession of a ticket may lead to legal ambiguities that could affect a reseller's ability to operate efficiently. These concerns highlight the ongoing debate between consumer rights and market freedoms in the entertainment sector.

Companion Bills

WI SB572

Crossfiled Requirements for the sale and resale of entertainment event tickets and providing a penalty. (FE)

Previously Filed As

WI SB572

Requirements for the sale and resale of entertainment event tickets and providing a penalty. (FE)

WI SB580

Selling and reselling entertainment tickets and providing a penalty. (FE)

WI AB587

Selling and reselling entertainment tickets and providing a penalty. (FE)

WI HB3167

Relating to regulating sales of admission tickets to entertainment events.

WI HB3510

Relating to regulating sales of admission tickets to entertainment events.

WI HB06047

An Act Concerning Resales Of Tickets To Entertainment Events.

WI HB07182

An Act Concerning Entertainment Event Tickets.

WI HB05125

An Act Concerning Entertainment Event Tickets.

WI SB338

Revises provisions relating to the sale of tickets to a live entertainment event. (BDR 52-590)

WI SB505

Prohibiting certain conduct in connection with the sale or resale of entertainment tickets and providing that violation of such requirements is a deceptive act or practice subject to penalties under the Kansas consumer protection act.

Similar Bills

OR HB2743

Relating to adult entertainment establishments; prescribing an effective date.

WI SB572

Requirements for the sale and resale of entertainment event tickets and providing a penalty. (FE)

IA HF38

A bill for an act authorizing cities to establish self-supported entertainment areas.(See HF 760, HF 1051.)

IA HF760

A bill for an act authorizing cities to establish self-supported entertainment areas.(Formerly HF 38; See HF 1051.)

NJ A4100

Concerns certain streaming services and public broadcasting funding.

MA S2556

To modernize funding for community media programming

MA H106

To modernize funding for community media programming

HI SB122

Relating To Cabaret Licenses.