Wisconsin 2025-2026 Regular Session

Wisconsin Assembly Bill AB963

Introduced
1/29/26  
Refer
1/29/26  
Report Pass
2/11/26  
Refer
2/11/26  
Engrossed
2/19/26  
Refer
2/25/26  

Caption

Social media accounts for minors and providing a penalty.

Impact

Notably, the bill mandates that social media platforms set default privacy settings at the highest levels for accounts belonging to minors, restrict addictive features such as infinite scrolling and 'like' metrics, and ban targeted advertising directed at minors. Furthermore, it requires platforms to terminate accounts of minors promptly if parental consent is not established. Failure to comply with the stipulations set forth in the bill can result in civil penalties, including forfeitures for each violation, which underscores a significant shift in how digital platforms must consider user age and consent for younger audiences.

Summary

Assembly Bill 963 aims to establish requirements and protections regarding social media accounts held by minors, defined as individuals under the age of 18, to ensure their safety and privacy online. The bill requires social media platforms with over a billion dollars in annual revenue to implement age verification and parental consent processes before allowing minors to create or maintain accounts. Platforms must assume an account holder is a minor if they cannot determine that the user is at least 18 years old with a significant degree of confidence, and they are prohibited from maintaining such accounts without verified parental consent.

Conclusion

Overall, Assembly Bill 963 represents a proactive approach to enhancing digital safety for minors, fostering a framework for accountability among social media platforms while prompting important conversations about the balance between protecting youth and encouraging their engagement in the digital world. The bill is set to reshape how social media interacts with its younger audience, promoting safer online environments.

Contention

The bill has drawn both support and criticism from various stakeholders. Supporters argue that it is essential for protecting minors from potential online harms, including privacy violations and unhealthy digital habits. Critics, however, raise concerns about the practicality of enforcing such regulations, particularly regarding the age verification process and the potential stifling of free speech for young users. They worry that the restrictions on advertising and content could limit valuable educational resources and engagement available through social media.

Companion Bills

WI SB936

Crossfiled Social media accounts for minors and providing a penalty.

Previously Filed As

WI SB936

Social media accounts for minors and providing a penalty.

WI SB22

Providing for protection of minors on social media; and imposing penalties.

WI HB1430

Providing for protection of minors on social media; and imposing penalties.

WI SB758

Social media platforms’ treatment of minors and providing a penalty. (FE)

WI SF4696

Social media platforms requirements establishment related to accounts for minors

WI HF4138

Social media platforms requirements established relating to accounts for minors, and enforcement mechanisms established for regulations on child social media accounts.

WI HF798

A bill for an act relating to parental authorization for minors to create accounts on social media platforms, providing civil penalties, and including applicability provisions.(Formerly HF 278.)

WI HF278

A bill for an act relating to parental authorization for minors to create accounts on social media platforms, providing civil penalties, and including applicability provisions.(See HF 798.)

WI SB262

Social Media/minors

WI H0743

Social Media Use by Minors

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