Relating to outdoor advertising regulated by DOH
The bill introduces a Temporary Sign Placement License program, where individuals can apply for a license to place temporary advertising signs. This move aims to reduce the bureaucratic barriers typically associated with outdoor advertising. With a fee capped at $50 for each license, the law could encourage broader community involvement in event promotion. Overall, this legislation is expected to have a positive impact on local event visibility while regulating the placement of temporary signs to maintain safety and aesthetics.
Senate Bill 116 aims to amend the Code of West Virginia by establishing regulations for outdoor advertising, particularly focusing on a new framework for Temporary Sign Placement. The bill allows individuals to place signs or displays advertising events held no more frequently than once a year at locations other than where the actual event will occur. This provision is intended to simplify the advertising process for local events such as auctions, festivals, and not-for-profit activities, provided that the signs are not placed on highway rights-of-way or without property owner's permissions.
The sentiment surrounding SB 116 appears to be generally positive, with proponents advocating for the bill as a means to empower local communities to advertise their events without excessive regulation. Supporters argue that it will facilitate the effective promotion of community events and benefit local economies. However, there may be concerns regarding the potential for clutter or unauthorized signage, which could draw opposition from community members focused on urban aesthetics or safety.
One area of contention may revolve around the definition and implementation of what constitutes a legitimate event, as well as the regulations governing the placement of temporary signs. Critics might express concerns that the bill could lead to excessive signage in certain areas or that the licensing process may not adequately prevent the misuse of the temporary sign exemptions. Additionally, discussions could emerge regarding the balance between promoting local events and preserving public space aesthetics.