Arkansas House Bill HB1645

Arkansas 2025 Regular Session

• Introduced: 3/3/25
• Refer: 3/3/25
• Report Pass: 3/12/25
• Engrossed: 3/17/25
• Refer: 3/17/25
• Report Pass: 4/1/25
• Enrolled: 4/9/25
• Chaptered: 4/14/25
• Passed: 4/14/25

Caption

To Amend The Law Regarding Advertising By A Microbrewery-restaurant Private Club.

Impact

The amendment to Arkansas Code § 3-5-1904 will specifically lift certain prohibitions on advertising by microbrewery-restaurant private clubs. Under the new provisions, these establishments will be able to advertise their names and use digital platforms to share information about their location and menu, enhancing their ability to connect with consumers. This change aligns with broader trends in the hospitality and beverage industry towards increased digital engagement and marketing.

Summary

House Bill 1645 proposes amendments to existing laws concerning advertising for microbrewery-restaurant private clubs in Arkansas. The bill aims to modify the current restrictions on promoting alcoholic beverages, allowing such establishments to advertise their name and utilize electronic platforms for promotional activities. This legislative change is positioned to modernize the laws governing how microbrewery-restaurant private clubs can inform potential customers about their offerings.

Contention

While supporters of HB1645 argue that these amendments will benefit microbrewery-restaurants by giving them more tools for marketing, there may be concerns regarding the implications of increased alcohol advertising. Critics may argue that relaxed advertising rules could promote excessive consumption or undermine local community standards relating to alcohol use. However, the bill emphasizes maintaining consumer information access while adhering to responsible marketing practices.