Solicitations: do not contact list.
The implications of AB2021 affect existing laws related to telemarketing practices by adopting stricter controls on solicitation. Telephone solicitors will be prohibited from calling or mailing addresses listed on this do not contact list, starting 31 days after the list’s availability. This change is expected to enhance consumer protection and reduce unwanted communications, aligning state regulations more closely with federal guidelines.
AB2021, introduced by Assembly Member Steinorth, pertains to the regulation of unsolicited telephone and mail solicitations by creating a formal 'do not contact' list. The bill mandates that the California Attorney General maintain this list, which will be updated quarterly, and will include any California telephone numbers that are already part of the federal do not call registry. This move aims to strengthen consumer privacy by preventing phone solicitors from contacting individuals who have chosen to opt-out of such communications.
While supporters of the bill argue that it enhances consumer choice and protects privacy, there may be concerns regarding the potential for reduced marketing effectiveness for businesses relying on telephone solicitations. Additionally, the enforcement of this legislation may increase the responsibilities of the Attorney General's office, which could face challenges in managing and updating the do not contact list as required. The bill also clarifies that no state reimbursement will be required for local agencies based on its provisions.