California Consumer Privacy Act of 2018.
By clarifying the rights of consumers concerning their personal information, AB 2719 seeks to strengthen the protections afforded under the existing framework of the CCPA. It ensures that consumers have the right to request detailed disclosures from businesses about the categories of personal data collected, the purposes of data collection, and any third-party entities with whom this information may be shared. These provisions encourage businesses to adopt more robust data handling practices and contribute to greater consumer autonomy over personal data.
Assembly Bill 2719, introduced by Assembly Member Cunningham, aims to amend Section 1798.110 of the California Civil Code, specifically targeting provisions related to the California Consumer Privacy Act (CCPA) of 2018. The primary focus of AB 2719 is to make a nonsubstantive change to existing disclosures required of businesses that collect personal information from consumers. The bill underscores the rights of consumers to know what personal information is being collected about them, how it is used, and with whom it is shared, thereby enhancing transparency in data management practices.
While the bill itself makes only nonsubstantive changes, its implications are significant given the ongoing debates about consumer rights in the digital age. Stakeholders and consumer advocacy groups may scrutinize the implementation of these amendments, aiming to ensure that the intent behind the changes fully supports consumer protections. Any potential loopholes or lack of clarity could lead to an ongoing discussion regarding the adequacy of the CCPA's safeguards, balancing the interests of consumers against the operational needs of businesses.