Telecommunications: automatic dialing-announcing devices: artificial voices.
If enacted, AB 2905 will create an important change in how automated calls are handled in California. The inclusion of additional information about the use of artificial voices acknowledges the growing prevalence of this technology in communication. The bill intends to make the approaching telemarketing practices more transparent and helps protect consumers from potential ambiguities that may arise from interacting with automated systems. As a result, it aims to foster a more trustworthy environment around telemarketing and similar automated communications.
Assembly Bill 2905, introduced by Assemblymember Low, amends Section 2874 of the Public Utilities Code, specifically addressing the use of automatic dialing-announcing devices in telecommunications. The bill focuses on enhancing consumer protection by requiring that any call made using these devices must first include an unrecorded, natural voice announcement. This announcement must state the reason for the call, provide identifying information about the business or organization making the call, and ask for the recipient's consent to continue with a pre-recorded message. A significant addition is the obligation to inform the recipient when the message is delivered using an artificial voice.
The sentiment surrounding AB 2905 has been largely supportive among consumer protection advocates who view the enhancements to telemarketing regulations as favorable. They argue that the added transparency will benefit consumers by reducing confusion and promoting informed consent. Conversely, some industry representatives have expressed concerns about the potential complications and increased responsibilities the bill may impose on businesses, arguing it may restrict effective communication practices without necessarily providing additional benefits to consumers.
Notably, AB 2905 creates a state-mandated local program as violations of the new provisions would be classified as crimes, raising discussions about potential enforcement and compliance challenges. The bill also states that no reimbursement is required for local agencies concerning costs related to compliance, which has been a point of contention among local governments that might need to adapt their practices in response to the new regulations.