California Assembly Bill AB410

California 2025-2026 Regular Session

• Introduced: 2/4/25
• Refer: 2/18/25
• Report Pass: 3/24/25
• Refer: 3/25/25
• Report Pass: 4/2/25
• Refer: 4/7/25
• Refer: 4/9/25
• Report Pass: 5/23/25
• Engrossed: 6/3/25
• Refer: 6/4/25
• Refer: 6/18/25
• Report Pass: 7/16/25
• Refer: 7/16/25
• Refer: 8/18/25

Caption

An act to amend Sections 17940, 17941, and 17942 of of, and to repeal and add Section 17943 of, the Business and Professions Code, relating to bots.

Impact

The bill's passage is poised to impact California's legal framework concerning online interactions, specifically targeting deceptive practices involving automated communications. By establishing clear disclosure requirements, AB 410 seeks to protect consumers and voters from manipulation during commercial transactions and electoral processes. Enforcement mechanisms are included, allowing state attorneys to take civil action against violators, with specified penalties for non-compliance. This measure could set a precedent for similar laws in other states, indicating a trend toward regulating digital interactions more stringently.

Summary

Assembly Bill 410 introduced by Assembly Member Wilson aims to address the use of bots in digital communications within California. This legislation specifies new requirements for individuals or organizations using bots to interact online. It mandates that a bot must disclose its identity as a non-human entity before any interaction occurs, ensuring transparency in online communications. The bill amends existing definitions in the Business and Professions Code, encompassing not only traditional bots but also those powered by generative artificial intelligence, thereby broadening the scope of regulation around automated online interactions.

Sentiment

Discussion surrounding AB 410 has generally been supportive among lawmakers advocating for consumer protection and transparency in online interactions. However, some stakeholders express concerns regarding the feasibility of implementing these disclosure requirements and their potential impact on businesses relying on automated systems for customer engagement. The complexity introduced by defining bots, especially regarding AI-generated content, raises questions about compliance and user experience, hinting at a divide between technological innovation and regulatory oversight.

Contention

Key points of contention include the balance between encouraging technological development and safeguarding consumers' rights. Critics argue that the bill could create unnecessary burdens for businesses, particularly small enterprises that may struggle to adapt to new compliance frameworks. Additionally, the ambiguity around what constitutes a bot in various contexts and how to enforce these regulations effectively could lead to challenges in implementation and enforcement, sparking further debate among legislators and industry representatives.