LCO 1 of 3 General Assembly Substitute Bill No. 5271 January Session, 2025 AN ACT PROHIBITING GAMING -RELATED ADVERTISING, MARKETING AND PROMOTIONAL ACTIVITIES AT PUBLIC INSTITUTIONS OF HIGHER EDUCATION. Be it enacted by the Senate and House of Representatives in General Assembly convened: Section 1. Subsection (e) of section 12-863 of the general statutes is 1 repealed and the following is substituted in lieu thereof (Effective from 2 passage): 3 (e) Advertising, marketing and other promotional materials 4 published, aired, displayed or disseminated by or on behalf of any 5 gaming entity licensee shall: 6 (1) Not depict an individual who is, or appears to be, under twenty-7 one years of age, unless such individual is a professional athlete or a 8 collegiate athlete who, if permitted by applicable law, is able to profit 9 from the use of his or her name and likeness; 10 (2) Not be aimed exclusively or primarily at individuals under 11 twenty-one years of age, or at individuals under eighteen years of age if 12 pertaining exclusively to keno, online lottery ticket sales or fantasy 13 contests, or any combination thereof; 14 (3) Not directly advertise, target or promote Internet games or retail 15 sports wagering to specific individuals, rather than a general audience, 16 who are excluded pursuant to a self-exclusion process as described in 17 Substitute Bill No. 5271 LCO 2 of 3 subdivision (5) of subsection (c) of this section, through methods, 18 including, but not limited to, electronic mail, telephone calls, text 19 messages, direct messaging applications, mail and social media; 20 (4) State that individuals shall be eighteen or twenty-one years of age 21 or older, as applicable, to participate in the type of gaming advertised, 22 marketed or promoted; 23 (5) Not contain images, symbols, celebrity or entertainer 24 endorsements or language designed to appeal specifically to those 25 under twenty-one years of age, or, if pertaining exclusively to keno, 26 online lottery ticket sales or fantasy contests, or any combination 27 thereof, to those under eighteen years of age; 28 (6) Not contain inaccurate or misleading information that would 29 reasonably be expected to confuse and mislead patrons in order to 30 induce them to engage in gaming; 31 (7) Not be published, aired, displayed or disseminated to a media 32 outlet or on social media, that appeal primarily to individuals under 33 twenty-one years or age, or, if pertaining exclusively to keno, online 34 lottery ticket sales or fantasy contests, or any combination thereof, to 35 those under eighteen years of age; 36 (8) Not be published, aired, displayed or disseminated (A) on the 37 campus of any constituent unit of the state system of higher education, 38 or (B) on any Internet web site, online service, mobile application or 39 social media platform established or maintained by or on behalf of any 40 constituent unit of the state system of higher education; 41 [(8)] (9) Not be placed before any audience where the majority of the 42 viewers or participants is presumed to be under twenty-one years of 43 age, or, if pertaining exclusively to keno, online lottery ticket sales or 44 fantasy contests, or any combination thereof, to those under eighteen 45 years of age; 46 [(9)] (10) Not imply greater chances of winning compared to other 47 Substitute Bill No. 5271 LCO 3 of 3 licensees; 48 [(10)] (11) Not imply greater chances of winning based on wagering 49 in greater quantity or amount, except for a lottery draw game that was 50 approved prior to January 1, 2024, is available for patron wagering as of 51 June 6, 2024, includes features approved by the department that increase 52 the chances of winning and is not exclusively sold by lottery sales 53 agents; 54 [(11)] (12) Not contain claims or representations that gaming will 55 guarantee an individual's social, financial or personal success; 56 [(12)] (13) Not use any type, size, location, lighting, illustration, 57 graphic, depiction or color resulting in the obscuring of any material 58 fact; and 59 [(13)] (14) If a direct or targeted advertisement or promotion sent to 60 an individual, including, but not limited to, electronic mail or text 61 message, include a clear and conspicuous Internet link that allows the 62 recipient to unsubscribe by clicking on one link. 63 This act shall take effect as follows and shall amend the following sections: Section 1 from passage 12-863(e) Statement of Legislative Commissioners: In Subsecs. (e)(8)(A) and (B), "state system of public higher education" was changed to "state system of higher education" for consistency with standard drafting conventions. GL Joint Favorable Subst. -LCO