CS/CS/HB 981 2025
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
A bill to be entitled 1
An act relating to athlete representation and 2
compensation; amending s. 468.454, F.S.; prohibiting 3
certain contracts between an athlete agent and a 4
student athlete from allowing an athlete agent to 5
receive more than a specified percentage of the 6
student athlete's total compensation derived from the 7
use of the student athlete's name, image, or likeness; 8
defining the term "name, image, and likeness 9
collective"; providing a short title; amending s. 10
1006.20, F.S.; prohibiting the FHSAA bylaws from 11
requiring student athletes to register compensation 12
with specified entities; creating s. 1006.206, F.S.; 13
authorizing high school student athletes to earn 14
compensation for the use of their name, image, or 15
likeness; requiring students under a certain age to 16
obtain parental consent to earn such compensation; 17
prohibiting such student athletes from engaging in 18
activities or entering into contracts and agreements 19
that meet specified criteria; providing construction; 20
authorizing student athletes to consult with 21
authorized advisors; requiring students under a 22
specified age to obtain parental consent for such 23
consultation; providing requirements for such 24
advisors; providing school responsibilities and 25
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
requirements; providing an effective date. 26
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Be It Enacted by the Legislatur e of the State of Florida: 28
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Section 1. Present subsection (12) of section 468.454, 30
Florida Statutes, is renumbered as subsection (13), and a new 31
subsection (12) is added to that section, to read: 32
468.454 Contracts.— 33
(12) Beginning with contracts ex ecuted on or after July 1, 34
2025, an agent contract with a student athlete or an athlete 35
specified in s. 1006.206 may not allow an athlete agent to 36
receive more than 5 percent of such athlete's total 37
compensation, whether monetary or otherwise, derived from a 38
contract with a name, image, and likeness collective in which 39
such athlete uses his or her name, image, or likeness. For 40
purposes of this subsection, a "name, image, and likeness 41
collective" has the same meaning as provided in s. 42
1006.206(2)(b). 43
Section 2. Sections 3 and 4 of this act may be cited as 44
"The Florida High School Name, Image, and Likeness Act." 45
Section 3. Paragraph (n) is added to subsection (2) of 46
section 1006.20, Florida Statutes, to read: 47
1006.20 Athletics in public K -12 schools.— 48
(2) ADOPTION OF BYLAWS, POLICIES, OR GUIDELINES. — 49
(n) The FHSAA bylaws may not require a student athlete to 50
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
register compensation with the FHSAA, an FHSAA member school, or 51
any other entity. 52
Section 4. Section 1006.206, Florida Statutes, is creat ed 53
to read: 54
1006.206 High school student athlete compensation; school 55
district and department responsibilities. — 56
(1) A high school student athlete may earn compensation 57
for the use of his or her name, image, or likeness. A student 58
under the age of 18 m ust obtain written permission from his or 59
her parent. 60
(2)(a) A high school student athlete may not engage in any 61
name, image, and likeness activity or enter into a contract or 62
agreement involving adult entertainment products and services; 63
alcohol, tobacco, vaping, and nicotine products; controlled 64
substances; prescription pharmaceuticals; gambling, including 65
sports betting, the lottery, and betting in connection with 66
video games, online games, and mobile devices; weapons, 67
firearms, and ammunition; or a na me, image, and likeness 68
collective. 69
(b) For purposes of paragraph (a), a name, image, and 70
likeness collective does not include school sanctioned team 71
fundraising. However, a name, image, and likeness collective 72
does include, but is not limited to, a group, organization, or 73
cooperative enterprise that exists to collect funds from donors, 74
individuals, or businesses to: 75
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
1. Help facilitate name, image, and likeness deals for 76
student athletes. 77
2. Facilitate payments to or transfers funds to student 78
athletes. 79
3. Create ways for athletes to monetize from their name, 80
image, or likeness. 81
4. Otherwise promote name, image, and likeness activities 82
for schools or student athletes. 83
(c) Any name, image, and likeness contract or agreement 84
must comply with all state and federal laws. 85
(3) A high school student athlete may consult with a 86
registered advisor regarding compensation for the student's 87
name, image, or likeness. A student under the age of 18 must 88
obtain written permission from his or her parent to co nsult with 89
an advisor. Registered advisors include: 90
(a) The student athlete's coach. 91
(b) The student athlete's academic advisor. 92
(c) Any designated employee of the student athlete's 93
school who has registered as an advisor. 94
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A person advising a high s chool student athlete must notify the 96
school principal or a designated school administrator of their 97
role in advising the student athlete. 98
(4) Each public high school with a student athlete 99
pursuing compensation for his or her name, image, or likeness: 100
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
(a) Must maintain a list of all registered advisors. 101
(b) May, and are encouraged to, provide educational 102
resources to assist student athletes in understanding name, 103
image, or likeness opportunities, financial literacy, and 104
contractual obligations as the y transition to college. 105
Section 5. This act shall take effect July 1, 2025. 106