| 1 | 1 | | |
|---|
| 2 | 2 | | |
|---|
| 3 | 3 | | HB 1005 2025 |
|---|
| 4 | 4 | | |
|---|
| 5 | 5 | | |
|---|
| 6 | 6 | | |
|---|
| 7 | 7 | | CODING: Words stricken are deletions; words underlined are additions. |
|---|
| 8 | 8 | | hb1005-00 |
|---|
| 9 | 9 | | Page 1 of 2 |
|---|
| 10 | 10 | | F L O R I D A H O U S E O F R E P R E S E N T A T I V E S |
|---|
| 11 | 11 | | |
|---|
| 12 | 12 | | |
|---|
| 13 | 13 | | |
|---|
| 14 | 14 | | A bill to be entitled 1 |
|---|
| 15 | 15 | | An act relating to deceptive and unfair trade acts or 2 |
|---|
| 16 | 16 | | practices; creating s. 501.2043, F.S.; providing that 3 |
|---|
| 17 | 17 | | persons or entities that take specified actions during 4 |
|---|
| 18 | 18 | | a transaction for the sale or lease of goods or 5 |
|---|
| 19 | 19 | | services to a consumer commit an unfair or deceptive 6 |
|---|
| 20 | 20 | | act or practice, enforceable pursuant to specified 7 |
|---|
| 21 | 21 | | provisions; providing an effective date. 8 |
|---|
| 22 | 22 | | 9 |
|---|
| 23 | 23 | | Be It Enacted by the Legislature of the State of Fl orida: 10 |
|---|
| 24 | 24 | | 11 |
|---|
| 25 | 25 | | Section 1. Section 501.2043, Florida Statutes, is created 12 |
|---|
| 26 | 26 | | to read: 13 |
|---|
| 27 | 27 | | 501.2043 Unlawful acts and practices by advertisers. — 14 |
|---|
| 28 | 28 | | (1) Beginning January 1, 2026, a person, a firm, a 15 |
|---|
| 29 | 29 | | corporation, an association, or any other entity, or an agent or 16 |
|---|
| 30 | 30 | | employee thereof, in a transaction that is intended to result in 17 |
|---|
| 31 | 31 | | or actually results in the sale or lease of goods or services to 18 |
|---|
| 32 | 32 | | a consumer, commits an unfair or deceptive act or practice as 19 |
|---|
| 33 | 33 | | specified in s. 501.204 if such person or entity intentionally 20 |
|---|
| 34 | 34 | | does any of the following: 21 |
|---|
| 35 | 35 | | (a) Advertises, displays, or offers a price for a good or 22 |
|---|
| 36 | 36 | | service which does not include all mandatory fees or charges. 23 |
|---|
| 37 | 37 | | (b) Misrepresents the source, sponsorship, approval, or 24 |
|---|
| 38 | 38 | | certification of goods or services. 25 |
|---|
| 39 | 39 | | |
|---|
| 40 | 40 | | HB 1005 2025 |
|---|
| 41 | 41 | | |
|---|
| 42 | 42 | | |
|---|
| 43 | 43 | | |
|---|
| 44 | 44 | | CODING: Words stricken are deletions; words underlined are additions. |
|---|
| 45 | 45 | | hb1005-00 |
|---|
| 46 | 46 | | Page 2 of 2 |
|---|
| 47 | 47 | | F L O R I D A H O U S E O F R E P R E S E N T A T I V E S |
|---|
| 48 | 48 | | |
|---|
| 49 | 49 | | |
|---|
| 50 | 50 | | |
|---|
| 51 | 51 | | (c) Fails to include on all relevant merchandise the 26 |
|---|
| 52 | 52 | | statement "plus tax and fees" or a substantially similar 27 |
|---|
| 53 | 53 | | statement, if amounts due for use as tax and fees are not 28 |
|---|
| 54 | 54 | | included in the payments. 29 |
|---|
| 55 | 55 | | (d) Makes false or misleading statements of fact relating 30 |
|---|
| 56 | 56 | | to price reductions. 31 |
|---|
| 57 | 57 | | (e) Represents that a transaction confers or involves 32 |
|---|
| 58 | 58 | | rights, remedies, or obligations that it does not confer or that 33 |
|---|
| 59 | 59 | | are prohibited by law. 34 |
|---|
| 60 | 60 | | (f) Represents that the consumer will receive a rebate, 35 |
|---|
| 61 | 61 | | discount, or other economic benefit, if such benef it is 36 |
|---|
| 62 | 62 | | contingent upon the occurrence of an event subsequent to the 37 |
|---|
| 63 | 63 | | completion of the transaction. 38 |
|---|
| 64 | 64 | | (g) Misrepresents the authority of a salesperson, 39 |
|---|
| 65 | 65 | | representative, or agent in negotiations with a consumer. 40 |
|---|
| 66 | 66 | | (2) This subsection shall be enforced pursuant to ss. 41 |
|---|
| 67 | 67 | | 501.206-501.2075. 42 |
|---|
| 68 | 68 | | Section 2. This act shall take effect July 1, 2025. 43 |
|---|