HB 1005 2025
CODING: Words stricken are deletions; words underlined are additions.
hb1005-00
Page 1 of 2
F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
A bill to be entitled 1
An act relating to deceptive and unfair trade acts or 2
practices; creating s. 501.2043, F.S.; providing that 3
persons or entities that take specified actions during 4
a transaction for the sale or lease of goods or 5
services to a consumer commit an unfair or deceptive 6
act or practice, enforceable pursuant to specified 7
provisions; providing an effective date. 8
9
Be It Enacted by the Legislature of the State of Fl orida: 10
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Section 1. Section 501.2043, Florida Statutes, is created 12
to read: 13
501.2043 Unlawful acts and practices by advertisers. — 14
(1) Beginning January 1, 2026, a person, a firm, a 15
corporation, an association, or any other entity, or an agent or 16
employee thereof, in a transaction that is intended to result in 17
or actually results in the sale or lease of goods or services to 18
a consumer, commits an unfair or deceptive act or practice as 19
specified in s. 501.204 if such person or entity intentionally 20
does any of the following: 21
(a) Advertises, displays, or offers a price for a good or 22
service which does not include all mandatory fees or charges. 23
(b) Misrepresents the source, sponsorship, approval, or 24
certification of goods or services. 25
HB 1005 2025
CODING: Words stricken are deletions; words underlined are additions.
hb1005-00
Page 2 of 2
F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
(c) Fails to include on all relevant merchandise the 26
statement "plus tax and fees" or a substantially similar 27
statement, if amounts due for use as tax and fees are not 28
included in the payments. 29
(d) Makes false or misleading statements of fact relating 30
to price reductions. 31
(e) Represents that a transaction confers or involves 32
rights, remedies, or obligations that it does not confer or that 33
are prohibited by law. 34
(f) Represents that the consumer will receive a rebate, 35
discount, or other economic benefit, if such benef it is 36
contingent upon the occurrence of an event subsequent to the 37
completion of the transaction. 38
(g) Misrepresents the authority of a salesperson, 39
representative, or agent in negotiations with a consumer. 40
(2) This subsection shall be enforced pursuant to ss. 41
501.206-501.2075. 42
Section 2. This act shall take effect July 1, 2025. 43