The modifications included in HB 506 highlight the state's commitment to adapt legal frameworks to contemporary issues concerning outdoor advertising. This bill amends penalties under Sections 264-77 and 445-112.5 of the Hawaii Revised Statutes, resulting in increased fines for repeated offenses. Its provisions underscore a balance between promoting outdoor advertising and maintaining safety on highways and public beauty. The increased penalties are expected to facilitate more stringent adherence to the laws about outdoor postings.
Summary
House Bill 506 seeks to amend Hawaii's laws governing outdoor advertising by updating the associated penalties for violations. The bill is in response to the long-standing nature of existing penalties, which had not been adjusted in several decades, with some rules remaining unchanged since as early as 1966. The intention of this legislation is to make penalties more pertinent to current standards and to ensure better enforcement of outdoor advertising regulations. These regulations aim not only to maintain aesthetic standards but also to protect the health and safety of the public by minimizing distractions for motorists on the roads.
Contention
While the bill aims to enforce stricter penalties to enhance compliance, it may also raise concerns among business owners involved in outdoor advertising practices. Increased fines could potentially be viewed as a financial burden by local businesses, particularly smaller entities that rely on outdoor media for marketing. The necessity of maintaining safety and aesthetic values must be carefully weighed against the potential economic implications of higher penalties on advertising practices.