Creating the protection against deep fakes act to provide a cause of action for damages arising from the use of generative artificial intelligence to create an image or likeness of another person without such person's consent for use in obscene material.
Impact
The implications of SB525 could significantly alter the legal landscape regarding privacy and personal image rights in the state. By establishing a legal framework for accountability in instances of deep fake technology misuse, the bill could empower individuals to seek redress if their likeness is exploited inappropriately. This legislation may encourage a more responsible use of artificial intelligence tools and foster respect for personal consent in digital content creation.
Summary
SB525, known as the Protection Against Deep Fakes Act, addresses the growing concern over the unauthorized use of generative artificial intelligence to create images or likenesses of individuals without their consent. Specifically, the bill aims to provide individuals with a legal cause of action for damages that arise from such unauthorized creations, particularly when used in obscene material. The legislation is a response to the potential harm that can result from the misuse of technology that allows for convincing impersonations and the dissemination of non-consensual images.
Contention
While supporters hail the bill as a necessary measure to protect individuals from the risks associated with deep fakes, there are concerns regarding the implications for free expression and the potential burden on creators. Critics might argue that the definition of obscene material could be interpreted broadly, leading to potential misuse of the law to stifle legitimate artistic or comedic expressions that involve likenesses. Balancing protection against misuse while preserving freedom of expression could become a key area of contention as the bill progresses through the legislative process.
Prohibiting the use of generative artificial intelligence to create false representations of candidates in election campaign media or of state officials.