Changes the name of the Baton Rouge Area Convention and Visitors Bureau
Impact
By changing the name of the Bureau, the bill seeks to align the branding of the organization with its mission to promote tourism and enhance the visitor experience in East Baton Rouge Parish. This change may help in marketing efforts and could contribute to an increase in tourism-related revenues. Moreover, through modifications to occupancy tax provisions, the bill aims to clarify the financial landscape governing hotel occupancy taxes within the jurisdiction, potentially leading to improved funding for tourism-related capital projects.
Summary
House Bill 414, sponsored by Representative Barrow and Senators Broome and Dorsey-Colomb, amends various sections of Louisiana Revised Statutes related to the Baton Rouge Area Convention and Visitors Bureau. The primary focus of the bill is to officially change the name of the bureau to 'Visit Baton Rouge'. The legislation not only implies a rebranding effort for the agency but also directs the Louisiana State Law Institute to amend references in other provisions of law accordingly, ensuring consistency across state documents.
Sentiment
The sentiment around HB 414 appears to be generally positive, as there was no recorded opposition during discussions. The bill passed with an overwhelming majority in the House, signifying strong bipartisan support. This level of support suggests that stakeholders view the rebranding as a constructive move that could inspire new promotional strategies for the benefits of local tourism and economic development.
Contention
While the bill itself framed around a name change is quite straightforward, the underlying implications for funding and branding could lead to debates in the future. The extent to which this rebranding will affect state laws regarding funding mechanisms for tourism commissions may invite scrutiny. The effective changes to the tax structure and distribution methods devised in the bill will be key areas for stakeholders to monitor and could lead to discussions about their effectiveness in resource allocation.
Authorizes the Shreveport-Bossier Convention and Tourist Bureau to levy an additional hotel occupancy tax within the jurisdiction of the bureau (OR +$2,845,228 LF RV See Note)
Authorizes the levy, collection, and distribution of an additional hotel and motel tax of one percent by the Southwest Louisiana Convention and Visitors Bureau. (gov sig)