Louisiana 2014 Regular Session

Louisiana Senate Bill SCR71

Introduced
4/14/14  
Introduced
4/14/14  
Refer
4/15/14  
Refer
4/15/14  
Report Pass
4/23/14  
Report Pass
4/23/14  
Passed
4/24/14  
Passed
4/24/14  
Engrossed
4/24/14  
Engrossed
4/24/14  
Refer
4/28/14  

Caption

Requests the Louisiana Department of Economic Development to study the feasibility of creating an official "Made in Louisiana" certification, brand, or label.

Impact

If pursued, the 'Made in Louisiana' certification could significantly impact state laws and policies related to product marketing and branding. The resolution suggests that such a certification could provide a unified brand identity for Louisiana products, benefiting various industries, from agriculture to advanced manufacturing. It aims to position Louisiana not only as a tourist destination but also as a prestigious hub for businesses, thereby potentially boosting local economies and job creation.

Summary

SCR71, a Senate Concurrent Resolution, urges the Louisiana Department of Economic Development (LED) to study the feasibility and advisability of creating an official 'Made in Louisiana' certification, brand, or label. The primary intent of this resolution is to explore branding opportunities that could enhance the marketing of Louisiana's diverse range of unique products. This initiative is inspired by similar successful branding strategies implemented in other states and countries, emphasizing the importance of promoting Louisiana's culture and products both locally and internationally.

Sentiment

The sentiment surrounding SCR71 appears to be highly favorable, reflecting optimism from stakeholders eager to enhance Louisiana's market presence. The initiative is likely supported by both government officials and local businesses who recognize the potential benefits of a unified branding effort. However, it is important to note that such resolutions could also encounter skepticism regarding the effectiveness of government-led branding initiatives, with concerns about the implementation process and the allocation of state resources.

Contention

While SCR71 primarily seeks to initiate a study and does not impose immediate changes, discussions surrounding the feasibility study may reveal differing opinions on the need and potential impact of a 'Made in Louisiana' branding initiative. Notably, concerns might arise from minority groups or smaller businesses worried about representation in branding efforts or the resource implications of such a state-led initiative. Additionally, the effectiveness of this branding strategy in achieving its intended goals will be a crucial point of evaluation.

Companion Bills

No companion bills found.

Previously Filed As

LA HCR84

Requesting The Department Of Business, Economic Development, And Tourism To Conduct A Study On The "made In Hawaii" And "hawaii Made" Brands And Prepare A Plan To Encourage And Enforce The Use Of Those Brands.

LA SCR22

Requesting The Department Of Business, Economic Development, And Tourism To Conduct A Study On The "made In Hawaii" And "hawaii Made" Brands And Prepare A Plan To Encourage And Enforce The Use Of Those Brands.

LA HR75

Requesting The Department Of Business, Economic Development, And Tourism To Conduct A Study On The "made In Hawaii" And "hawaii Made" Brands And Prepare A Plan To Encourage And Enforce The Use Of Those Brands.

LA SR16

Requesting The Department Of Business, Economic Development, And Tourism To Conduct A Study On The "made In Hawaii" And "hawaii Made" Brands And Prepare A Plan To Encourage And Enforce The Use Of Those Brands.

LA HCR160

Requests a study relative to the feasibility and advisability of providing agricultural initiatives for veterans

LA SCR45

Urges and requests the Louisiana Department of Agriculture and Forestry to study and make recommendations on ways to increase urban forestry in the state.

LA HCSR2

Establishes a joint committee to study the feasibility of creating a Louisiana agricultural food commodities day in public schools

LA SR105

Requests the Department of Transportation and Development to study solutions to the buildup of sediment around Louisiana ports and to consult with the Department of Agriculture and Forestry.

LA HCR84

Requests the Louisiana Department of Health to study the feasibility of issuing a certification card to individuals with an autism spectrum disorder diagnosis

LA HCR104

Requests the Louisiana Department of Insurance to study the feasibility of providing a discount on motor vehicle insurance to retired military members

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