Louisiana Senate Bill SCR71

Louisiana 2014 Regular Session

• Introduced: 4/14/14
• Refer: 4/15/14
• Report Pass: 4/23/14
• Passed: 4/24/14
• Engrossed: 4/24/14
• Refer: 4/28/14
• Report Pass: 5/20/14

Caption

Requests the Louisiana Department of Economic Development to study the feasibility of creating an official "Made in Louisiana" certification, brand, or label.

Impact

If pursued, the 'Made in Louisiana' certification could significantly impact state laws and policies related to product marketing and branding. The resolution suggests that such a certification could provide a unified brand identity for Louisiana products, benefiting various industries, from agriculture to advanced manufacturing. It aims to position Louisiana not only as a tourist destination but also as a prestigious hub for businesses, thereby potentially boosting local economies and job creation.

Summary

SCR71, a Senate Concurrent Resolution, urges the Louisiana Department of Economic Development (LED) to study the feasibility and advisability of creating an official 'Made in Louisiana' certification, brand, or label. The primary intent of this resolution is to explore branding opportunities that could enhance the marketing of Louisiana's diverse range of unique products. This initiative is inspired by similar successful branding strategies implemented in other states and countries, emphasizing the importance of promoting Louisiana's culture and products both locally and internationally.

Sentiment

The sentiment surrounding SCR71 appears to be highly favorable, reflecting optimism from stakeholders eager to enhance Louisiana's market presence. The initiative is likely supported by both government officials and local businesses who recognize the potential benefits of a unified branding effort. However, it is important to note that such resolutions could also encounter skepticism regarding the effectiveness of government-led branding initiatives, with concerns about the implementation process and the allocation of state resources.

Contention

While SCR71 primarily seeks to initiate a study and does not impose immediate changes, discussions surrounding the feasibility study may reveal differing opinions on the need and potential impact of a 'Made in Louisiana' branding initiative. Notably, concerns might arise from minority groups or smaller businesses worried about representation in branding efforts or the resource implications of such a state-led initiative. Additionally, the effectiveness of this branding strategy in achieving its intended goals will be a crucial point of evaluation.