Texas Senate Bill SB883

Texas 2021 - 87th Regular

Caption

Relating to the advertising and labeling of certain meat food products.

Impact

If enacted, SB883 would closely impact how food products that are not derived from traditional livestock, such as plant-based or lab-grown alternatives, are marketed. The bill can lead to increased scrutiny of food labels and advertisements, specifically those that could mislead consumers into believing they are purchasing meat products. It also empowers the Texas Department of Health and the Attorney General to enforce compliance through injunctions against misleading practices, hence enhancing the transparency of food labeling in the state.

Summary

SB883 aims to regulate the advertising and labeling of certain meat food products to prevent misrepresentation. The bill introduces Chapter 433A to the Health and Safety Code, defining key terms related to meat and food labeling. It establishes that any food labeled or advertised in a misleading manner, particularly suggesting it contains meat when it does not, will be considered misbranded. The bill mandates strict adherence to accurate labeling practices to protect consumers from deception regarding the nature and content of meat products.

Contention

The bill is anticipated to generate debate among food producers and consumers. Proponents argue that clear labeling will aid consumer choices, particularly in an era where plant-based diets are gaining popularity. Conversely, opponents may view the legislation as a potential overreach that could stifle innovation in food production and restrict market options, especially for new food technologies. The balance between consumer protection and industry freedom will be a significant point of contention as the bill progresses through the legislative process.