EXPLANATION-Matter enclosed in bold-faced brackets [thus] in this bill is not enacted
and is intended to be omitted in the law.
FIRST REGULAR SESSION
SENATE BILL NO. 515
103RD GENERAL ASSEMBLY
INTRODUCED BY SENATOR BROWN (26).
1840S.01I KRISTINA MARTIN, Secretary
AN ACT
To repeal section 311.355, RSMo, and to enact in lieu thereof one new section relating to rebate
coupons from manufacturers of intoxicating liquor.
Be it enacted by the General Assembly of the State of Missouri, as follows:
Section A. Section 311.355, RSMo, is repealed and one new 1
section enacted in lieu thereof, to be known as section 311.355, 2
to read as follows:3
311.355. 1. Manufacturers of intoxicating liquor 1
[other than beer or wine ] shall be permitted to offer 2
consumer cash rebate coupons as provided in this subsection: 3
(1) Consumer cash rebate coupons may be published or 4
advertised by manufacturers in newspapers, magazines and 5
other mass media; 6
(2) Coupon advertisements may list the amount of the 7
cash rebate, but not the retail price of the intoxicating 8
liquor after the rebate; 9
(3) Applications for cash rebates must be made 10
directly from the consumer to the manufacturer, and not 11
through retailers or wholesalers; 12
(4) Cash rebates must be made directly to consumers by 13
manufacturers; 14
(5) Wholesalers and manufacturers may deliver cash 15
rebate coupons to retailers, either for distribution at the 16
point of sale or in connection with packaging. 17 SB 515 2
2. Manufacturers of intoxicating liquor [including 18
beer and wine] may offer coupons redeemable for nonalcoholic 19
merchandise, except that such redeemable coupons must be 20
made available without a purchase requirement to consumers 21
at the point of sale, or by request through the mail, or at 22
the retailer's cash register. Redeemable coupons may be 23
published or advertised by manufacturers in newspapers, 24
magazines and other mass media. Advertisements must state 25
that no purchase is required to obtain the nonalcoholic 26
merchandise and provide information on the procedure to 27
obtain such merchandise. The retail value of the 28
nonalcoholic merchandise shall not be stated in t he 29
advertisement or on the product. Wholesalers and 30
manufacturers may deliver these redeemable coupons at the 31
point of sale or in connection with packaging. 32