New Jersey Assembly Bill A633

New Jersey 2022-2023 Regular Session

• Introduced: 1/11/22
• Refer: 1/11/22

Caption

Allows certain State agencies to sell Internet advertisements on agencies' websites as pilot program.

Impact

If enacted, A633 is expected to generate additional revenue for the State through advertisements, with the proceeds being directed into the State General Fund. Agencies not supported by the annual appropriations act will remit a portion of their advertisement revenue to the State treasury, after accounting for operational costs related to the advertising initiative. Furthermore, the bill mandates that each participating agency develop detailed guidelines for any advertisements that align with their primary objectives.

Summary

Assembly Bill A633 seeks to authorize certain State agencies in New Jersey to establish a three-year pilot program to sell Internet advertisements on their official websites. This initiative is designed to create new revenue streams, particularly for those state agencies that have high-traffic websites. The bill outlines that this advertising does not turn the websites into public forums and aims to maintain the integrity and mission of the state agencies. The intention is to leverage state agency websites as effective platforms for advertising while avoiding a mixed message regarding the endorsement of specific products.

Contention

While supporters of Bill A633 may argue that it provides essential funding for state services, there are notable points of contention regarding the nature of these advertisements. Opponents have raised concerns about the implications of accepting advertisements for products that might compromise public health, specifically prohibiting those related to tobacco and alcohol. Critics argue that this restriction poses a necessity for oversight and that the potential for inappropriate advertising could undermine the credibility of state communications. The necessity of maintaining political neutrality on the websites is also a significant aspect of the discussion.