Urges NJ residents to continue to support "Small Business Saturday."
Impact
The resolution highlights the competitive challenges faced by small businesses, especially when compared to larger retailers that dominate the holiday shopping landscape through events like 'Black Friday' and 'Cyber Monday.' By advocating for 'Small Business Saturday,' the resolution emphasizes the importance of supporting local economies and encouraging residents to prioritize purchases from smaller enterprises, thus helping them thrive in a marketplace increasingly dominated by large corporations.
Summary
Senate Resolution No. 43 urges the residents of New Jersey to continue to observe and support 'Small Business Saturday,' which occurs annually on the Saturday following Thanksgiving. This initiative aims to promote local shopping and encourage residents to patronize small businesses in their communities. With approximately 800,000 small businesses employing about 1.7 million individuals in various industries, including finance, healthcare, and retail, these establishments are deemed vital for the state's economy and community fabric.
Contention
While the resolution seeks to strengthen small businesses, there may be underlying concerns about maintaining consumer habits formed around major retail shopping days. The promotion of 'Small Business Saturday' requires continuous efforts to capture consumer interest in supporting local shops, particularly when the allure of larger sales from bigger retailers is strong. Additionally, the resolution mentions incentives provided by American Express, which could raise questions about the influence of corporate sponsorship in promoting local economies.
Declares support for Ukraine and Ukrainian refugees residing in NJ; expresses solidarity with its citizens; urges federal government to continue providing support for Ukraine and funds for refugee programs.