Concerns social media privacy and data management for children and establishes New Jersey Children's Data Protection Commission.
The law aims to enhance the protection of children's personal information online. By introducing stringent guidelines for social media platforms, S1959 seeks to prevent the misuse of data and promote safer online experiences for young users. Key components of the bill include prohibitions against profiling children by default and restrictions on collecting personal information unless necessary for the service being provided. In cases of non-compliance, social media companies might face significant penalties ranging from $2,500 to $7,500 per affected child, thus encouraging adherence to the law.
Senate Bill S1959 is introduced to establish comprehensive social media privacy and data management requirements specifically for children under the age of eighteen in New Jersey. It mandates that social media platforms conducting business in the state must perform a Data Protection Impact Assessment (DPIA) before launching any online service or feature likely to be accessed by children. This assessment must address various concerns, including the potential harm inherent in the product's design and any risks associated with targeted advertising or other features that may adversely affect children’s physical or mental health.
While the bill has widely been viewed as a necessary step to protect vulnerable populations, it also raises questions about enforcement and the practical implications for social media companies operating in New Jersey. Some opponents argue that it may impose excessive burdens on businesses, particularly smaller platforms that may struggle to meet the rigorous data protection requirements. The establishment of the New Jersey Children's Data Protection Commission adds another layer of regulation, with its members responsible for collecting input from various stakeholders to facilitate best practices in online safety for children.