New Jersey 2024-2025 Regular Session

New Jersey Senate Bill S2546

Introduced
2/8/24  

Caption

Requires person offering digital coupon to make available in-store alternative of identical value.

Impact

The bill's implications are significant for retail operations within New Jersey, as it promotes inclusion by addressing the accessibility issues associated with digital coupons. This measure is particularly relevant given the increasing reliance on technology in commerce, which can alienate some shoppers, especially the elderly or those without smartphones or internet access. It attempts to bridge the gap between traditional and digital shopping experiences, thus enhancing the consumer purchasing experience.

Summary

Senate Bill S2546, introduced in the New Jersey Legislature on February 8, 2024, mandates that retail stores offering digital coupons must also provide an in-store alternative that allows consumers to obtain equivalent benefits. This legislation aims to ensure consumer fairness by guaranteeing that those who do not have access to digital platforms or who prefer traditional shopping methods can still benefit from discounts offered online. The bill details that an 'in-store alternative' may include paper coupons, electronic kiosks, or instant discounts applied at the point of sale, ensuring that every customer has access to the same pricing benefits.

Contention

There may be contention surrounding the enforcement aspects of the bill, particularly concerning the civil penalties imposed for violations, which can reach up to $500 for repeated offenses. Retailers might express concerns regarding the added operational costs to comply with the new requirements, emphasizing how this unpredictability could impact their pricing strategies and profitability. Furthermore, discussions may arise regarding the practicality of implementing a uniform standard across various types of retail establishments, potentially leading to debates on consumer protection versus business constraints.

Companion Bills

NJ A3868

Same As Requires person offering digital coupon to make available in-store alternative of identical value.

NJ A5076

Carry Over Requires person offering digital coupon to make available in-store alternative of identical value.

NJ S3573

Carry Over Requires person offering digital coupon to make available in-store alternative of identical value.

Similar Bills

TX HB3028

Relating to regulation of certain conduct by discount health care program operators, or concerning discount health care programs, that relates to prescription drugs or prescription drug benefits; authorizing administrative and civil penalties.

TX SB1142

Relating to regulation of discount drug card program operators; authorizing administrative and civil penalties; authorizing fees; expanding a registration requirement.

CA AB2128

State parks: California Admission Day: discounted admission.

TX HB4341

Relating to the regulation of discount health care programs by the Texas Department of Insurance; providing penalties.

TX SB2339

Relating to the regulation of discount health care programs by the Texas Department of Insurance; providing penalties.

KS SB289

Requiring economic development electric rate discounts offered by public utilities to cover the incremental and variable costs to serve customers that receive such a discount.

CA AB1312

Hospital pricing.

CA AB1722

Alcoholic beverage licensees: restrictions: coupons.