Requires online program manager providing marketing services for institution of higher education or proprietary institution licensed to offer academic degrees to self-identify as third party to prospective students.
Impact
The bill supplements Title 18A of the New Jersey Statutes and establishes that any violation of the self-identification requirement constitutes an unlawful practice under the New Jersey Consumer Fraud Act. This brings additional scrutiny to the marketing methods employed by online program managers and ensures prospective students receive accurate information regarding their educational options. The legislation is a response to growing concerns about misleading advertising in the education sector and aims to empower students with clearer information as they navigate their academic choices.
Summary
Senate Bill S3822, introduced in New Jersey, addresses the marketing practices of online program managers that provide services for institutions of higher education or proprietary institutions licensed to offer academic degrees. The bill mandates that such online program managers must clearly identify themselves as third-party entities separate from the institutions they represent during any communication with prospective students. This disclosure is intended to promote transparency in the marketing practices associated with higher education.
Contention
Notably, this legislation may spark debates over the balance between regulation and the autonomy of institutions of higher education in selecting and partnering with online program managers. Critics may argue that while transparency is crucial, overly stringent regulations could hinder the marketing capabilities of these institutions and their ability to effectively reach and engage prospective students. Proponents, however, emphasize the necessity for ethical marketing practices in an industry that is increasingly shifting toward online education opportunities.
Carry Over
Requires online program manager providing marketing services for institution of higher education or proprietary institution licensed to offer academic degrees to self-identify as third party to prospective students.
Requires online program manager providing marketing services for institution of higher education or proprietary institution licensed to offer academic degrees to self-identify as third party to prospective students.
Requires certain institutions of higher education and degree-granting proprietary institutions to submit certain documentation on online program managers to Secretary of Higher Education.
Requires certain institutions of higher education and degree-granting proprietary institutions to submit certain documentation on online program managers to Secretary of Higher Education.
Requires institutions of higher education and proprietary degree-granting institutions that have agreements with online program managers to disclose online program information.
Requires institutions of higher education and proprietary degree-granting institutions that have agreements with online program managers to disclose online program information.
Requires degree-granting proprietary institutions to expend at least 70 percent of tuition and fee revenues on educational instruction and student support services.
Requires Secretary of Higher Education and DOLWD to establish performance quality standards for career-oriented programs of study offered by institutions of higher education, degree-granting proprietary institutions, and private career schools.
Requires Secretary of Higher Education and DOLWD to establish performance quality standards for career-oriented programs of study offered by institutions of higher education, degree-granting proprietary institutions, and private career schools.
Requires undergraduate students to file degree plan and requires institutions of higher education and certain propriety institutions to develop pathway systems to graduation.
Requires undergraduate students to file degree plan and requires institutions of higher education and certain propriety institutions to develop pathway systems to graduation.
Requires undergraduate students to file degree plan and requires institutions of higher education and certain proprietary institutions to develop pathway systems to graduation.
Requires undergraduate students to file degree plan and requires institutions of higher education and certain propriety institutions to develop pathway systems to graduation.
Applies provisions of "New Jersey College Student and Parent Consumer Information Act" to proprietary schools and limits eligibility for State student assistance programs to students enrolled in certain proprietary schools.
Applies provisions of "New Jersey College Student and Parent Consumer Information Act" to proprietary schools and limits eligibility for State student assistance programs to students enrolled in certain proprietary schools.