NJ
New Jersey Senate Bill S3822

New Jersey 2024-2025 Regular Session

New Jersey Senate Bill S3822

Introduced
10/24/24  

Caption

Requires online program manager providing marketing services for institution of higher education or proprietary institution licensed to offer academic degrees to self-identify as third party to prospective students.

Impact

The bill supplements Title 18A of the New Jersey Statutes and establishes that any violation of the self-identification requirement constitutes an unlawful practice under the New Jersey Consumer Fraud Act. This brings additional scrutiny to the marketing methods employed by online program managers and ensures prospective students receive accurate information regarding their educational options. The legislation is a response to growing concerns about misleading advertising in the education sector and aims to empower students with clearer information as they navigate their academic choices.

Summary

Senate Bill S3822, introduced in New Jersey, addresses the marketing practices of online program managers that provide services for institutions of higher education or proprietary institutions licensed to offer academic degrees. The bill mandates that such online program managers must clearly identify themselves as third-party entities separate from the institutions they represent during any communication with prospective students. This disclosure is intended to promote transparency in the marketing practices associated with higher education.

Contention

Notably, this legislation may spark debates over the balance between regulation and the autonomy of institutions of higher education in selecting and partnering with online program managers. Critics may argue that while transparency is crucial, overly stringent regulations could hinder the marketing capabilities of these institutions and their ability to effectively reach and engage prospective students. Proponents, however, emphasize the necessity for ethical marketing practices in an industry that is increasingly shifting toward online education opportunities.

Latest S3822 Activity

Companion Bills

NJ S1113

Carry Over Requires online program manager providing marketing services for institution of higher education or proprietary institution licensed to offer academic degrees to self-identify as third party to prospective students.

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