New York Assembly Bill A09006

New York 2025-2026 Regular Session

• Introduced: 8/13/25
• Refer: 8/13/25
• Refer: 1/7/26
• Report Pass: 1/21/26
• Refer: 1/21/26

Caption

Requires ticket operators to conspicuously display the scheduled start time of the motion picture on tickets.

Impact

If enacted, A09006 will impact the way theaters advertise and manage ticket sales. By enforcing standardized disclosures of start times, the legislation seeks to protect consumers from potential confusion or misinformation that could arise from the current lack of uniform practices. This could lead to theaters adjusting their ticketing designs and marketing strategies to comply with the new regulations. The attorney general is given the authority to impose civil penalties for violations, thereby providing an enforcement mechanism aimed at ensuring compliance.

Summary

Bill A09006 proposes amendments to the arts and cultural affairs law regarding the disclosure of motion picture start times. The bill mandates that ticket operators, responsible for providing tickets for motion picture screenings, must conspicuously display the scheduled start time of the movie on the ticket. This requirement aims to enhance transparency for consumers purchasing tickets, thereby allowing them to better plan their movie-going experience. The bill also allows for including the start time of any previews or promotional content, provided these are clearly labeled.

Contention

Notable points of contention surrounding the bill include concerns from theater operators regarding the feasibility and cost of implementing these changes. Some stakeholders may argue that these requirements could lead to operational burdens, particularly for smaller independent theaters already facing financial challenges. There might also be questions about the effectiveness of the bill in genuinely aiding consumer awareness, with some arguing that the existing practices may already be sufficient to inform ticket buyers.