Texas House Bill HB3197

Texas 2009 - 81st Regular

Caption

Relating to the tourist-oriented directional sign program.

Impact

By amending the relevant sections of the Transportation Code, HB 3197 is designed to improve the operational efficiency of the tourist-oriented directional sign program. Notably, it introduces provisions for general service signs at recreational vehicle parks and camping areas, allowing these facilities to better communicate their services. Additionally, the act stipulates that revenue collected through the program must be used for annual studies to determine tourist demographics and preferences, which could aid in targeted tourism marketing efforts.

Summary

House Bill 3197 seeks to amend the Transportation Code regarding the tourist-oriented directional sign program in Texas. The bill outlines the responsibilities of the commission in regulating the content, design, and placement of tourist-oriented directional signs along highways. Specifically, the bill mandates the commission to ensure that signs are installed within 90 days following the execution of contracts between eligible facilities and contractors. This streamlined process aims to enhance the visibility of tourist attractions and amenities for travelers, thereby potentially boosting tourism in the state.

Contention

There could be points of contention surrounding the funding and resources allocated to administer the directional sign program. Local governments and entities may voice concerns about the cost of compliance or the adequacy of funding for maintenance of the signs. Additionally, the potential prioritization of tourist attractions could lead to debates over the representation of lesser-known local businesses or sites, complicating the agenda for a balanced showcase of tourism offerings. The implications for state versus local authority in regulating signage may also arise, with proponents arguing for uniformity and opponents questioning the localization of tourism marketing strategies.