Texas 2015 - 84th Regular

Texas House Bill HCR106

Caption

Designating #TexasToDo as the official state hashtag of Texas Tourism.

Impact

The official adoption of #TexasToDo as the state's tourism hashtag is expected to enhance the marketing efforts of Texas Tourism by providing a unified and recognizable label for promoting local activities. This action may lead to increased visibility and engagement on social media, allowing for better dissemination of tourism information and opportunities. Consequently, it could contribute to higher tourist engagement and economic benefits for local communities in Texas as it broadens the state's appeal as a travel destination.

Summary

HCR106 is a concurrent resolution that designates the Twitter hashtag #TexasToDo as the official state hashtag of Texas Tourism. This decision reflects the modern approach to tourism marketing, leveraging social media to promote Texas as a desirable travel destination. The resolution highlights the activities of Texas Tourism in promoting local attractions and encouraging social media users to share their experiences while visiting the Lone Star State. It showcases the importance of online platforms in driving tourism and connecting with a wider audience.

Sentiment

Overall, the sentiment surrounding HCR106 is positive, with support from various members of the legislature who recognize the advantages of modernizing tourism marketing strategies. The resolution aligns with efforts to utilize social media effectively, which is crucial in today's digital age. While there may be minor concerns about relying too heavily on social media platforms, the prevailing view is that this initiative will bolster tourism in Texas.

Contention

There do not appear to be significant points of contention regarding HCR106, as it is largely viewed as a straightforward resolution that aims to support Texas's tourism industry. Most legislative discussions around the bill have centered on the efficacy of social media in promoting state tourism, with an emphasis on enhancing Texas's profile among potential visitors. The resolution signifies a collective acknowledgment of the evolving landscape of marketing and public engagement.

Companion Bills

No companion bills found.

Similar Bills

No similar bills found.