Virginia 2026 Regular Session

Virginia Senate Bill SB177

Introduced
1/9/26  
Refer
1/9/26  
Report Pass
1/21/26  
Engrossed
1/26/26  
Refer
2/3/26  
Engrossed
1/26/26  
Refer
2/3/26  
Report Pass
2/24/26  
Enrolled
3/4/26  
Chaptered
4/8/26  

Caption

Va. Consumer Protection Act; prohibited practices, consumer reproductive/sexual health information.

Impact

If enacted, SB177 is anticipated to tighten regulations surrounding the collection and usage of consumer data in the context of reproductive health. The bill will extend protections to individuals by ensuring that personal health information cannot be unlawfully collected, sold, or shared without explicit consent. This reform is particularly significant in the current climate of heightened awareness about data privacy, making it essential for businesses to comply with these new legal standards to avoid potential legal repercussions. Overall, the act aims to cultivate a safer environment for consumers engaging with health-related services and products.

Summary

SB177, known as the Virginia Consumer Protection Act, introduces significant amendments to the previously established provisions concerning consumer protections, specifically focusing on the handling of reproductive and sexual health information. The bill broadly aims to prohibit deceptive practices related to the sale and disclosure of such sensitive consumer information, thereby positioning Virginia as a state that prioritizes consumer rights and health privacy. This legislation specifically outlines numerous fraudulent acts that are deemed unlawful, particularly emphasizing the unauthorized acquisition or dissemination of reproductive and sexual health data.

Sentiment

The general sentiment regarding SB177 appears to be supportive among consumer advocacy groups and health rights advocates, who view it as a critical step toward safeguarding private health information. On the other hand, some concerns have been raised regarding the implementation and enforcement of these protections, with critics arguing that overly stringent regulations might inadvertently complicate access to legitimate health services. This polarization highlights the ongoing debate about the balance between privacy rights and the practicalities of health service provision.

Contention

Key points of contention around SB177 involve the delineation of what constitutes acceptable practices regarding consumer health data. While proponents argue for stringent prohibitions to protect consumer rights, opponents worry about the potential overreach and implications for healthcare providers attempting to engage patients effectively. Furthermore, the bill's detailed definitions of misleading practices could result in challenges regarding compliance for various businesses in the health sector, particularly smaller organizations that may lack the resources to navigate the evolving landscape of regulatory requirements.

Companion Bills

No companion bills found.

Previously Filed As

VA SB754

Consumer Protection Act; prohibited practices, etc., reproductive or sexual health information.

VA HB1320

Virginia Consumer Protection Act; prohibited practices, mandatory fees disclosure.

VA SB164

Virginia Consumer Protection Act; prohibited practices, artificial intelligence disclosure.

VA HB2515

Virginia Consumer Protection Act; prohibited practices, mandatory fees or surcharges disclosure.

VA SB1212

Virginia Consumer Protection Act; prohibited practices, mandatory fees or surcharges disclosure.

VA HB228

Virginia Consumer Protection Act; recycling information on products.

VA SB1376

Virginia Consumer Protection Act; food labeling.

VA HB1280

Consumer protection; failure to honor service warranty.

VA HB2195

Virginia Consumer Protection Act; mold remediation and inspections, report.

VA HB1725

Medical Debt Protection Act; created, prohibited practices, penalties.

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